Emerging Industries

social media influencer disclosure

Social Media Influencers: When To Disclose

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Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023   The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
Do AI companies need a public relations agency?

Do AI Companies Need Public Relations?

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The rapid growth of AI technology is changing how businesses operate in various emerging industries—the increasing sophistication and complexity of commercial tech present significant challenges for AI companies. Communication and comprehension…
the future of chatgpt content for brands

The Future of ChatGPT Content: A Human Perspective

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Should I Use ChatGPT for Content Writing? Welcome to the dawn of AI in content writing. As we enter this brave new world, an AI model named ChatGPT glows brightly on the horizon, stirring the imagination of content creators around the globe. However,…
What makes a hyper-growth business stand out?

What Makes Hypergrowth Businesses Stand Out?

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While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth…
PR for AI Startups

PR for AI Startups – Is It Too Late?

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ChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…
How ChatGPT will affect content creation in public relations

The Rise of ChatGPT: A Revolution in Content Creation

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ChatGPT: The Unseen Architect of Tomorrow's Content As if waking from a dream, we find ourselves in a brave new world of artificial intelligence and machine learning. No field seems untouched by this seismic shift, with content creation on…