Emerging Industries

How ChatGPT will affect content creation in public relations

The Rise of ChatGPT: A Revolution in Content Creation

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ChatGPT: The Unseen Architect of Tomorrow's Content As if waking from a dream, we find ourselves in a brave new world of artificial intelligence and machine learning. No field seems untouched by this seismic shift, with content creation on…
tips for cannabis companies new to PR

3 Tips for Cannabis Companies New to PR

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Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…
purpose driven initiatives for hyper growth companies and emerging industries

Why Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives

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On the surface, it might seem that purpose-driven companies differ vastly from hyper-growth companies or emerging industries, but nothing could be further from the truth. Purpose-driven perspectives for hyper-growth and emerging industries…
Cleantech startup PR

5 CleanTech PR Strategies for Right Now

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Cleantech startup PR is a crucial aspect of creating, organizing, and measuring the effectiveness of a cleantech PR strategy. Cleantech PR may cover a single goal or a year-long campaign. A cleantech PR firm ensures the drive is creative while…
CEO preparing for IPO with communication and PR plan

8 Essential PR Components for a Successful IPO

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I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO - and something struck me - there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but…
pre-IPO PR roadmap

Pre-IPO PR Roadmap for Startups: Cybersecurity and ESG

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It's impossible to ignore the dismal status of IPOs right now. But investor advisors from PwC to Morgan Stanley are reminding startups - this will eventually change, and startups need to use this time strategically. As startups embark on their…