Emerging Industries

healthtech PR strategies

Top 5 PR Strategies for HealthTech Communicators

, , , , , , , , , , ,
In the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…
cannabis cpg brand pr consumer

Holiday Success: Leveraging Cannabis CPG Brand PR

, , , ,
The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. So what is the roadmap for holiday success leveraging cannabis…
PR for Pre-IPO companies

The Definitive Pre IPO PR Roadmap for Consumer Brands

, , , , , , , , , , , , , , , , , , , ,
5 Reasons Why Doing PR is Vital to Success

Why Do PR: 5 Reasons Why PR is Vital to Success

, , , , , , , , , ,
Do we need PR? Possibly. Possibly not. It all starts with your goals. These are the 5 reasons why PR is vital to growth. Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales…
what should startups focus on as VC funding shifts

3 Things Startups Focus On as VC Funding Shifts

, , , , , , ,
As uncertainty rises, funding falls. At least that's what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of…
Purpose Driven Public Relations

How to Decide When Choosing PR, Marketing or Branding Agency?

, , , , , , , , , , ,
At Avaans,  we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your…