Hyper-growth brands

questions to ask top cannabis pr firms

Questions to Ask Top Cannabis PR Firms

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You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
What makes a hyper-growth business stand out?

What Makes Hypergrowth Businesses Stand Out?

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While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth…
A woman who is trusted and respected because she built her brand with PR strategies

Building Brand Authority with PR Strategies: The Power of Perception

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The world is hyperconnected, and perception reigns supreme. How stakeholders like consumers, investors, and even employees view organizations can make or break their success. Enter public relations, where strategic communication and the power…
cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

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[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs, even after the DEA rescheduled cannabis, and enter the marketplace…
founder feeling confident that his hypergrowth pr budget is what he needs

How Much Should Hypergrowth PR Budgets Be?

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By definition, hypergrowth companies are outliers. Hypergrowth is defined by a compound annual growth rate (CAGR) of 40%. Companies grow that fast by pouring on the gas and reinvesting every dollar back into the company - usually, in the earliest…

Why Is PR So Expensive?

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I have a friend who once described PR as the "dark arts," and while I completely disagree with that assessment, what he was getting at is he really didn't understand how PR works. Reputable PR firms are the opposite of "dark arts"; they're very…