Hyper-growth brands

cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

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[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
How direct to consumer brands can continue to grow with today's consumers using PR

How Direct-to-Consumer Brands Can Continue to Grow

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We live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust.  If we weren't…
a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

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Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …
questions to ask top cannabis pr firms

Questions to Ask Top Cannabis PR Firms

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You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
why is consumer PR important for DTC and CPG brands

Why Is Consumer PR Important?

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Whether for CPG or consumer tech, a solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR, what consumer PR professionals do, and why consumer PR is important…
PR expert for fast growing companies and startups

The Most Important Types of PR for Ambitious Companies

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What types of PR do you need, and when do you need then? The type of PR you choose, mostly has to do with your larger strategic initiatives and your desired PR outcomes. When hiring a top PR firm, prioritizing initiatives and timelines is usually…