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cpg product launch pr tips

3 Great Ways to Leverage a CPG Product Launch Media Coverage

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CPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in…
cpg product launch PR

3 Great Ways to Use PR for CPG Product Launch

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CPG product launch PR is integral to winning CPG campaigns. A consumer product launch is an essential event for any company–and even more so for consumer packaged goods (CPG) companies. Successful product launches can increase market share,…
What do PR firms for for fast growing companies

What Do PR Firms Do?

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Ever wonder why certain brands stand out in the marketplace or how they consistently garner positive media attention? The secret behind successful brands is effective public relations managed by reputed PR firms. But what do PR firms do precisely?…
social media influencer disclosure

Social Media Influencers: When To Disclose

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Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023   The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
what is consumer pr

What is Consumer PR?

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Consumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…
marketing trends for CPG startups

3 Marketing Trends for CPG Startups

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Not too long ago, DTC brands were on a tear. The Consumer Packaged Goods (CPG) industry grew at an incredible rate during the 2020 pandemic lockdown - to $933 billion up 10.4% from the previous year. And it wasn't just the big brands who saw…