3 Great Ways to Use PR for CPG Product Launch
Consumer Products PR, Lifestyle, product launch, Specialties, ThoughtsCPG product launch PR is integral to winning CPG campaigns. A consumer product launch is an essential event for any company–and even more so for consumer packaged goods (CPG) companies. Successful product launches can increase market share,…
What Do PR Firms Do?
B2B-PR, CMO, Emerging Industries, founder, Hiring A PR Firm, Lifestyle, PR Branding, product launch, Public Relations Services, ThoughtsEver wonder why certain brands stand out in the marketplace or how they consistently garner positive media attention? The secret behind successful brands is effective public relations managed by reputed PR firms. But what do PR firms do precisely?…
Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
What is Consumer PR?
Consumer PR, Consumer Products PR, Consumer Tech PR, Hiring A PR Firm, Lifestyle, product launch, ThoughtsConsumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…
3 Marketing Trends for CPG Startups
Consumer Products PR, DTC, Hyper-growth brands, Lifestyle, PR Branding, Purpose Driven, Social ImpactNot too long ago, DTC brands were on a tear. The Consumer Packaged Goods (CPG) industry grew at an incredible rate during the 2020 pandemic lockdown - to $933 billion up 10.4% from the previous year. And it wasn't just the big brands who saw…
How to Decide When Choosing PR, Marketing or Branding Agency?
B2B-PR, Cannabis, Emerging Industries, Global Brands, Hiring A PR Firm, Lifestyle, PR Insights, product launch, Public Relations Services, Reputation Management, Technology, Travel and TourismAt Avaans, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy.
In truth, your…