How Hyper Growth DTC Brands Leverage PR
CMO, Competitive Advantage Outcomes, DTC, Earned Media, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, SEO, TrustHyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important.
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3 Great Ways to Leverage a CPG Product Launch Media Coverage
Cannabis, Consumer Products PR, Emerging Industries, Lifestyle, product launch, ThoughtsCPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in…
What Does a Consumer PR Agency Do?
Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, product launch, ThoughtsWith the abundance of information available online, consumers are more informed, and a single mistake can lead to a public relations disaster. Thus, to maintain a positive reputation, investing in a public relations agency may be helpful. These…
3 Must Have Tips to Improve Cannabis Digital Marketing in 2023
Cannabis, Consumer Products PR, Digital PR, Lifestyle, Public Relations Services, TrustWell-crafted content is so much more valuable than promotional content. What should cannabis brands focus on right now? When the 2019 Farm Act passed, the CBD industry widely celebrated it. But not long after, newcomers overran the CBD industry…
4 Trends for Marketing and PR During a Recession
Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR OutcomesMarketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…
Consumer Mindsets According to Google for Fall 2022
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launchWe're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…