Specialties

Portrait,Of,Smiling,Handsome,Businessman,In,Glasses,Looking,At,Camera

Securing Capital Through Investor Confidence

, , , , , , ,
While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…
African,American,Man,With,Beard,Isolated,On,Pink,Background,Touching

Measuring Public Relations for Consumer Brands

, , , , , , , , ,
As you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
Photo,Of,Young,Intellectual,Boss,It,Company,Ceo,Director,Touch

Paid vs Earned Media: What’s The Deal?

, , , , , , , , ,
Consumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…
Middle,Age,Elegant,Woman,Shouting,Loud,By,Red,Megaphone,,Smiling,

Purpose Driven PR vs Greenwashing – What’s The Difference

, , , , , , , , , ,
Consumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…
Photo,Portrait,Of,Attractive,Young Woman,

The Role of PR for Consumer Products

, , , , , , , , , , , , ,
The landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…
PR executive near me

How Important Is Finding a PR Firm Near Me

, , ,
Have you ever wondered how some businesses seem to get all the press? While quality services and products matter, often, it's not just about what you offer but how you present it to the world. That's where a PR agency plays a crucial role. Especially…