Specialties

what should consumer brands do to prepare for the holiday shopping season

Consumer Brands Experts: Prepare for the Holiday Season Now

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A couple of times a year, I reach out to my network of consumer brand experts and agency owners to ask them what they're telling their clients right now. As consumer brands prepare for the holiday shopping season, my SEO, PR, Content, and…
social media influencer disclosure

Social Media Influencers: When To Disclose

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Updated FTC Guidance on Influencer Marketing Disclosure Updated July 13, 2023   The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
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How People Discover New Brands?

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You have a new product to launch. How can you ensure consumers find it when they're shopping? Marketing experts say the average person sees between 4,000 and 10,000 ads in a single day; everyone of them claiming to be perfectly targeted to your…
Do AI companies need a public relations agency?

Do AI Companies Need Public Relations?

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The rapid growth of AI technology is changing how businesses operate in various emerging industries—the increasing sophistication and complexity of commercial tech present significant challenges for AI companies. Communication and comprehension…
the future of chatgpt content for brands

The Future of ChatGPT Content: A Human Perspective

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Should I Use ChatGPT for Content Writing? Welcome to the dawn of AI in content writing. As we enter this brave new world, an AI model named ChatGPT glows brightly on the horizon, stirring the imagination of content creators around the globe. However,…
What makes a hyper-growth business stand out?

What Makes Hypergrowth Businesses Stand Out?

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While there is no blueprint for creating a successful hyper-growth company, many of these businesses share some common qualities that help them stand out in the crowd of tech startups. But first, it’s essential to understand what a hypergrowth…