product launch

choosing social media platforms

I’m Just Not That Into You – Choosing Social Platforms in 2017

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What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: "it depends." It's common today to launch on a platform because…
cannabis marketing infographics 2015

Cannabis Marketing Stats Answer: How Much Should You Spend on Cannabis Marketing?

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Cannabis Marketing Stats that Help You With Your Cannabis Marketing Budget You can see the Turning Cannabis Event Marketing into Public Relations Opportunities changing daily and yet we haven't even reached anywhere close to a zenith in cannabis…
brand storytelling

WHY Your Storytelling Isn’t Working

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Do you know why people respond (or don't respond) to your brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lay in your strategy and customer. Let me put it another…
Startup PR

5 Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
startup founder who appreciates marketing and branding money saving tips for startups

5 Money Saving Marketing and Branding Tips for Startups

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OK.  I'll admit it. I watch Silicon Valley on HBO. I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience. Last night's episode had me laughing and crying. Let…
cannabis brand public relations

How Much Should You Spend on Cannabis Marketing?

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How much should you use for cannabis marketing budgets? You can see the cannabis market changing daily and yet we haven't even reached anywhere close to a zenith in cannabis purchases. It's easy to be lulled into thinking that a growing market…