Thoughts

hyper growth CEO thinking about PR

The Special PR Needs of Hypergrowth Companies

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Hyper-growth occurs when a company experiences rapid expansion and a compound annual growth rate (CAGR) of 40 percent or higher. It’s the steep part of the S-curve that sets a business apart from others. Market demand essentially drives a…
Avaans Media is a cannabis PR firm that matters

Why Hiring a Cannabis PR Firm Matters

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Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product…
successful cannabis product launch

Top Tips for Cannabis Product Launch

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Cannabis is finally having its day in the sun after years of ridicule. The lifted ban on cannabis use for medical purposes (and, in some states, recreational) breathed new life into the industry, with more companies registering and more cannabis-infused…
cannabis startup PR expert

Tips for Launching a Cannabis Brand Using PR

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It's safe to say that cannabis is no longer down "the weeds." At least, not in many US states. Every year in April, cannabis enthusiasts all over the globe light up a joint to celebrate this recreational (legal) plant. Cannabis startups use…
questions to ask top cannabis pr firms

Questions to Ask Top Cannabis PR Firms

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You may be at the beginning of your search, or you may have narrowed down your choices, but wherever you are in your cannabis PR firm search, you should know that the top cannabis PR firms should all have these skills. Notice these skills may…
cpg product launch pr tips

3 Great Ways to Leverage a CPG Product Launch Media Coverage

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CPG product launch media coverage is vital to successful CPG product launches. A product launch is an important event for any company – and even more so for consumer packaged goods (CPG) companies. Successful product launches can result in…