Thoughts

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What to Expect from Top Crisis Management PR Firms

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In an era where information spreads at the speed of light, and reputations can be built or broken in a tweet, how prepared is your organization to handle a crisis? Whether it's a high-profile lawsuit, a significant data breach, or a PR blunder,…
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How to Get Featured in Magazines: A Consumer PR Cheat

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If your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but…
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Measuring Public Relations for Consumer Brands

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As you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
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Paid vs Earned Media: What’s The Deal?

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Consumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…
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Purpose Driven PR vs Greenwashing – What’s The Difference

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Consumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…
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How Earned Media Can Distinguish Your Consumer Brand

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Paid media dominates marketing and is one of the most effective ways for brands to dictate their narrative - and at no small cost. Recent Forrester studies revealed that digital ad spending in the US will reach $146 billion by 2023 - but it…