Cannabis PR has been one of our premier specialties since 2015, when we helped launch one of California’s very first subscription boxes (back then, we were Primo PR). In the cannabis world, we’re OG and we’ve seen it all, from startup to IPO. This program is perfect for cannabis brand startups or cannabis product launches. Think of it as an intro to cannabis PR. At this price, we can only choose a few companies for each sprint, but for those selected, this program is an affordable and outstanding step towards growing your cannabis brand or cannabis product’s awareness.

420 CANNABIS PR SPRINT APPLICATION

For our 2022 420 Sprint, we will select 3 companies for each sprint length, for a total of 6 cannabis brands.

420 CANNABIS PR SPRINT FAQ

Why is it called a “sprint”?

This program is all about fast-moving tactics. Everything moves fast and gets results.

What will you be pitching?

This is a product-only pitch program. We will pitch your products to our deep well of media contacts for calendar-based inclusions. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while.

How many cannabis products are included?

Unlimited. If you have many products, we’d love to include them all – some products just fit better with different publications.

Who will you be pitching?

We will pitch your products to both cannabis industry and brand-consistent lifestyle outlets that cover products.

Is this a long-term contract?

No. This is a short-term, one-payment program with a very specific scope. If you want a more expansive program that includes awards, thought-leadership, and campaign development, please contact us to discuss your specific business outcome needs.

Will I be sending samples?

Yes. We will work with each brand according to the state and federal regulations that apply to their products.

Will I be able to request placement in certain media outlets?

Yes. We will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets who will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements.

What kind of results will I see?

We expect the short PR sprint clients to receive 3-4 pieces of media coverage, and we expect extended PR sprint clients will receive around 10-12 media hits.

SOLD OUT

SHORT PR SPRINT – SAVE 22% off our full-service pricing

MARCH 1-APRIL 30, 2022

Pitching will include product pitching for 420.
Pitching to your tier-1 outlets and cannabis outlets.

SOLD OUT

EXTENDED PR SPRINT – SAVE 37% off our full-service pricing

FEBRUARY 1-APRIL 30, 2022

Get your product in front of journalists earlier!

Pitching will include product pitching for Valentine’s Day, St. Patrick’s Day, and 420.
Pitching to your tier-1 outlets and cannabis outlets.

ALL Selected Brands Receive:

Product-driven PR pitching to cannabis and targeting lifestyle publications of your choice for your chosen amount of time.
A professionally written press release (distribution on wire service additional).
Monthly clip report with impressions and images of the article for your use on website, investor decks, etc.

PLUS

The right of first refusal on our fall-holiday sprint.
A discount on our fall-holiday sprint.

APPLY HERE

LEARN MORE ABOUT AVAANS CANNABIS PR