Tara Coomans
Founder & President
Tara Coomans is a creative leader who possesses the unique ability to develop strategies that drive action. Tara started her agency in 2008 because she is passionate about driving results in a nimble, digitally smart environment that moves objectives forward for clients. Throughout her career, she has spearheaded viral campaigns, hosted and designed hundreds of events, secured essential TV and print coverage, and guided clients through complicated PR situations and messaging. Tara’s ability to “read the room,” is her secret weapon. She serves as the primary point of contact for our clients, the creative vision of the campaigns, and the analytical enforcer ensuring we meet not only your expectations but our own.
Justin Simon
Vice President of Client Strategy
Justin’s talent is cutting through the noise and finding the connective tissue in messaging. Owing to his background Fox Sports, Justin is our on-camera eyes and ears for video content. Justin never settles, his critical eye and emotional intelligence ensures his strategic vision hits all the right PR notes at the right time. Justin is an indispensable member of our PR strategy team.
Lara Miller
Senior Public Relations Director
With deep experience in consumer tech PR, and executive PR, Lara always gets her media placement. She excels at telling stories national media outlets want to tell because she’s tenacious and cued into media trends. Lara leverages her relationships at every turn to develop great stories for game-changing people and products.
Melissa Vitale
Senior Public Relations Director
New York-based Melissa ensures our cannabis clients have a presence in the media epicenter of the US. Melissa is a laser-focused publicist, nimble enough to catch daily opportunities and strategic enough to plan for press months in advance. Melissa excels in emerging markets that require laser-focused, brand consistent and groundbreaking media pitching.
Kristen Hoff
Sr. Public Relations Director
D.C.-based Kristen Hoff is a strategic storyteller with decades of experience telling purpose and mission-driven stories for technology, political, and scientific movements. Kristen’s strategic insights and ability to craft a story make her an invaluable asset to the Avaans PR team and our clients.
AJ Feuerman
Senior Public Relations Director
AJ is our resident go to for hip and emerging stories and crossover opportunities in the entertainment space. AJ is always on the groundbreaking of emerging trends and she digs in to find the storytelling threads for all her clients. AJ is based in L.A.
Cristina Cano
Public Relations and Media Associate
L.A.-based Cristina is a natural storyteller and tenacious media relations professional. Cristina’s superpower is her ability to see opportunities in places others miss. Cristina is nimble and flexible enough to work on a wide variety of emerging industry PR. With a bright and optimistic view on life, Cristina is a joy to have on our team.
Kathy Kwon
Sr. Public Relations Director
L.A.-based Kathy has her eye on the consumer’s pulse and cultural touchstones which is what makes her so great at earning media for consumer goods and social impact programs. Kathy excels at dialing into the emotional connection to develop memorable, sophisticated stories.
Shelley Simpson
Community & Social Engagement Manager
A creative and emotionally intelligent natural communicator, Shelley is the day-to-day delight providing community management and social media implementation. Her eye for opportunity is unmatched and when she’s at the keyboard, she drives loyalty and passion for your brand.
Howard Daniels
Editor
Piia Aarma
Executive PR Advisor
Jason Kama
Web & Digital Design
Laura Dvir
Print Design & Branding
Meredith Mcilmoyle
Event Activation Specialist
Sarah Lewis
Social Media Specialist
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