Who We Are

Let’s start with what we’re not: we’re not PR at scale, churn & burn, rinse and repeat PR. We’re not an agency that trains people on your dime.

We’re a team of award-winning executive-level PR professionals deeply committed to your success with bespoke PR. We like to think of ourselves as an extension of your team, who supports you in growth mode, transition mode, or even through crisis.

That’s why we’re the ideal PR agency for three types of clients: emerging industries, ambitious consumer brands, and purpose-driven organizations.

We do things differently, and that’s what makes our results and client relationships remarkable. Founded by Tara Coomans, who felt the traditional agency model needed an overhaul. We take a look at your goals and work backward from there, rather than creating campaigns that are easy for us, or worse, are built because they take a lot of billable hours. We are client-focused, solution-oriented, and driven to win. From bespoke PR campaigns to our consumer product PR sprints, everything Avaans touches moves the needle for our clients.

If your goals are audacious, if you value results-driven perspectives, if you’re ready, we are too.