PR Results  ·  Los Angeles  ·  Since 2008

PR That Pays
for Itself.

Avaans Media, a boutique PR agency who sets the PR standard for consumer brands in emerging industries: natural products, CPG, regulated categories, and consumer tech. From national coverage to niche audiences, we build the narratives that advance brands and create real business value.

Inc. Power Partner PR Agency since 2023 Clutch Top Boutique PR, LA Executive-Led
Oversubscribed IPO › Successful Acquisition › Sell-Out Launch Weekend › #1 in Category › 494% Brand Reach › State Legislation Passed › 150% Single-Day Sales Lift › PE Exit Achieved › 3X Sprint ROI › 300% Stock Price at IPO › Inc. Power Partner 2023 2024 2025 › Executive-Led › Oversubscribed IPO › Successful Acquisition › Sell-Out Launch Weekend › #1 in Category › 494% Brand Reach › State Legislation Passed › 150% Single-Day Sales Lift › PE Exit Achieved › 3X Sprint ROI › 300% Stock Price at IPO › Inc. Power Partner 2023 2024 2025 › Executive-Led ›

Proven Outcomes

Sell-Out
Launch Weekend Product sold out within the first weekend of campaign
Oversubscribed
IPO 300% stock price increase. Demand exceeded available shares.
Successful
Acquisition M&A completed after narrative positioned brand for financial markets
#1 in
Category 93% share of voice. Top online destination in niche.

Client Results

PR as a Business Investment

High-stakes outcomes for consumer brands, regulated industries, and growth-stage companies. Every engagement is executive-led. No junior handoff.

"Best of all, the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  ·  CMO

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  ·  VP Marketing  ·  Consumer Electronics

Raising Capital · Pre-IPO · M/A ·  High Stakes Moments

Bespoke Authority
Goal: Oversubscribed IPO
Pre-IPO Consumer Wellness Brand
Oversubscribed IPO. 300% stock price increase. 10B+ earned media audience reached in the pre-IPO period.
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Bespoke Authority
Goal: Successful Acquisition
Brand M&A Exit
Successful acquisition completed. Narrative positioned the brand for financial markets and new target audiences ahead of deal close.
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Bespoke Authority
Goal: PE Exit
Consumer Electronics Brand
150% single-day sales increase. 25% share of voice gain vs. household names. Successful private equity exit.
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Bespoke Authority
Goal: Enterprise Market Share
Series B AI Startup
18 placements and 45M+ impressions in 6 months, generating $5M+ in earned media value and landing 300% over the original KPI target.
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Bespoke Authority
Goal: Venture Funding
Global Consumer Content Platform
5.36B global audience reached in 8 months. 68 earned media placements. Venture funding secured. 4 product launches supported simultaneously.
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Bespoke Authority
Goal: Investor Attention
CPG Brand National Launch
Statewide brand achieved national exposure and investor attention. Earned media strategy built the credibility needed to support brand valuation and partnership conversations.
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Bespoke Authority
Goal: Investor Attention
Cannabis Lifestyle Subscription Brand
National exposure and investor attention for a California luxury cannabis subscription brand operating in a restricted media environment.
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Product Launch  ·  Consumer Products & CPG

Bespoke Authority
Goal: Consumer Community Launch
Consumer Tech Startup
Built an engaged parent community around the product before launch. Generated real-time UX and messaging feedback at scale while driving early adoption and brand awareness.
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Bespoke Authority
Goal: First Retail Foothold
Surgeon-Led Wellness CPG Launch
Unknown brand launched into drug store retail with no paid media. The Avaans strategy tripled DTC sales, earned 434M in audience reach, and secured two national innovation awards.
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Bespoke Authority
Goal: Market Dominance
Regulated E-Commerce Brand
#1 online destination in niche. 93% share of voice vs. competitors. 736M audience reached. 305 placements in 8 months.
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Bespoke Authority
Goal: Crisis + Launch
Cannabis Dispensary Launch
Launch protected under regulatory fire. 408M national reach. 50% of coverage included brand name in headline. 1M+ influencer views.
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Bespoke Authority
Goal: #1 in Category
Consumer Wellness CPG
Redefined the category in consumers' eyes. Became the #1 brand association in their wellness segment by making the product part of daily consumer life.
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Every launch is a one-time opportunity. Avaans builds the narrative infrastructure to make it count, whether you have 90 days or 12 months.

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Consumer Brand  ·  DTC  ·  Lifestyle  ·  Social Impact  ·  Global

Bespoke Authority
Goal: Global Brand Consistency
Global Tourism Brand
494% increase in brand reach. 91% engagement lift. One consistent brand voice built across 12 countries and 10 languages.
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Bespoke Authority
Goal: Policy Change
Pre-K Social Impact Campaign
State legislation passed for early education funding. 52% engagement rate. 401K+ geo-targeted community impressions in 6 months.
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PR Sprints | 90-day Consumer Product Campaigns

PR Sprints
Goal: Sell-Out Launch
Cannabis Beverage CPG
Sell-out launch weekend. 8M audience reach in 2 months. 99% brand visibility increase. 27 pieces of coverage in 8 weeks.
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PR Sprints
Goal: 3X ROI
Home Goods Gadget
3X ROI via PR Sprints. Earned and sponsored media secured across TV, influencers, and consumer publications using Avaans's proprietary Sprint methodology.
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PR Sprints
Goal: Category Dominance
Home Goods DTC Brand
Category-defining DTC brand used PR Sprints to win back search traffic from Amazon, without ever selling on the platform. Earned media rebuilt the brand's direct search authority.
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"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  ·  CMO  ·  Consumer Electronics

"I was impressed with their energy and enthusiasm for our brand and our success."

George P.  ·  CEO  ·  Consumer Home Goods

Regulated does not mean restricted. Avaans specializes in the earned media strategies and media relationships that most agencies avoid entirely.

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How Avaans Works

Two Ways to Build Authority

PR Sprints

90-Day Consumer Product Campaigns

Fast, high-impact campaigns for consumer products with a launch window or key buying season. Our Promise: guaranteed branded placement and 100K impressions, or we keep working.

Guaranteed branded placement in Tier 1 publications
100K guaranteed impressions (Our Promise)
Category exclusivity throughout engagement
Affiliate-driven review and product pitching
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Bespoke Authority

12-Month Authority Program

Investor-grade credibility for regulated, growth-stage, and M&A-ready brands. Four phases from Fingerprint Strategy through Strategic Growth Asset. Requires a dedicated marketing or PR owner in-house.

Fingerprint Strategy: proprietary strategic diagnostic
Credibility foundation built for regulated environments
Investor-Grade Authority: capital event ready
Executive-led from strategy through execution
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The People Behind the Results

Meet the A-Team

Every Avaans engagement is led by executive-level PR professionals. The team you meet is the team that executes. No junior handoff. No account coordinator doing the work.

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Avaans Means Advantage

Ready to Claim
Your Narrative.

We work with a select number of clients at a time. Category exclusivity means once your slot is filled, it is filled. Find out which program is right for your brand.

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Selective by design  ·  Limited availability