Fast-Growing AI Startup Leverages PR to Establish Growth Cycle »

B2B AI Startup Punches Above Its Weight with National Media Coverage

THE PR CHALLENGE

Our client comes to us with one goal: “to have people recognize our name when we call.”

While the company has already secured several rounds of funding, none of those rounds were announced, and the B2B AI company is virtually unknown in its vertical, and the company has a single case study.

But we aren’t afraid to start from scratch. Telling stories in emerging industries with ambitious brands is what we do. After careful analysis, we determine the best course of action is with a combined earned, owned, and paid strategy emphasizing thought leadership.

THE AI PR SOLUTION

The process begins when we identify the client’s business goals and competitive opportunities which emphasize the product’s strengths.

We establish ambitious KPIs based on awareness to secure a share of voice against more prominent, more established players. After only six months, the fast-growing emerging company has secured a 10% share of voice against national and publically traded competitors.

From tier 1 publications to b2b niche verticals, the A-Team exceeds its 12-month KPIs in less than six months by using an executive thought leadership strategy to secure contributions and newsjacking commentary.

With over 35 earned media placements ranging from the Wall Street Journal to Venture Beat and Morning Brew and niche publications like Architecture & Governance, alongside six secured podcast interviews, recognition as a top CX AI company, with several national awards currently pending announcement, Avaans worked closely with the executive staff to turn this unknown company into a major industry player to be reckoned with.