CPG Product Redefines a Product Category

THE CONSUMER PR CHALLENGE

An untested product and unknown consumer wellness brand wants to launch its CPG product into competitive drug store retail spaces and increase Amazon sales. The team is new to PR and DTC e-commerce. The consumer wellness product launch is unaccompanied by traditional media buys, digital buys or social media campaigns.

THE CONSUMER WELLNESS PRODUCT LAUNCH PR SOLUTION

Because the inventor is a highly respected and accomplished surgeon, we developed a combined thought leadership and consumer product PR campaign with paid, owned, and earned coverage capitalizing on the innovation of the product. We develop a media relations program that introduces the brand to both B2B and B2C media, while also raising the profile of the inventor.

PRODUCT LAUNCH PR STRATEGY

We utilize our media contacts for earned and paid content while developing owned content as well.

AWARDS AND RECOGNITIONS

We secure multiple awards for the product’s inventor, including innovation awards, that capture the imagination of retailers.

MEDIA RELATIONS

We secure brand interviews with national journalists, including Bloomberg, and national consumer coverage.

STRATEGIC CONTENT

From executive ghost-writing and op-eds to SEO-relevant content for consumers we produce a steady stream of content to elevate the brand and the founder.

THE RESULTS

DTC Product Sales Triple and Brand Secures Foothold in Drug Store Space