Home Goods & Gadget PR Sprint Case Study
41 pieces of coverage, 10.5 million estimated impressions, and product reviews in 30+ TV markets. One 90-day PR Sprint for a home goods gadget nobody would call exciting.
The PR Challenge
This gadget does one job well, and it does that job for almost everyone. The breadth is the problem. A product that suits every household gives an editor no single reason to write about it, and a category with no built-in urgency gives that editor no reason to write about it this month.
So we stopped selling the product and started selling the angle. We picked the features that mattered most to each specific audience and built the pitch around those, then ran Earned Media and branded media together across influencers, TV, and consumer publications inside a single 90-day PR Sprint.
PR Sprints are built for speed. One product, 90 days, a number the client can take to the board.
How PR Sprints Work →The Sprint Brief
The PR Results
The Gadget PR Solution
Hero product reviews, placed consistently in the publications this buyer already reads. We pitched the features that mattered to each outlet's audience rather than the spec sheet.
Coverage built to be found. We chose placements for how they would perform in traditional search and AI search, then used the product's Amazon affiliate link to open niche publications that are difficult to reach cold.
Coverage Included
"I was impressed with their energy and enthusiasm for our brand and our success."
George P. · CEO · Consumer Home Goods
"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."
Kristen L. · CMO · Consumer Electronics
More Consumer Product Results
Avaans Means Advantage
PR Sprints run 90 days, one product at a time. We work with a select number of consumer brands at once, and category exclusivity means once your slot is filled, it's filled. Find out which program is right for your brand.
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