PR for Home Goods Product »

A CATEGORY-DEFINING HOME GOODS BRAND USES DIGITALLY SAVVY PR TO ENHANCE SEARCH RESULTS

THE PR CHALLENGE

This category-defining brand has a problem: Amazon. After years of testing, the brand has decided not to sell on Amazon. Still, Amazon is scraping brand search results and driving buyers to cheaper, lower-quality products sold on Amazon. It’s a DTC tale as old as, well, Amazon. The brand turns to Avaans Media to develop a PR strategy supporting brand awareness and value while improving SERPs.

“Highly recommend Avaans. You’ll be in great hands with PR … that brings enthusiasm, energy, and smarts… to your business.”

-George P., Founder/CEO

THE HOME GOODS PR SOLUTION

The process begins when we identify the client’s business goals and develop brand messages and identify competitive media opportunities. We review consumer brand personas and match them with media outlets likely to review the product or interview the CEO.

We align brand messages with culturally relevant calendar events to create product awareness. Simultaneously, we develop a thought-leadership program for the entrepreneurial CEO, who is reasonably well known due to his TV ads.

We create digitally-friendly media kits that enable journalists to write in-depth product reviews after trying the product, and we secure media for the CEO and the product.

CONSUMER GOODS PR

We develop digitally savvy strategies to secure hero product reviews consistently in on-brand publications

THOUGHT LEADERSHIP

Recognizing the CEO is an asset, we incorporate his point of view into earned media opportunity and ghost write contributions, which will appeal to his home office brand persona