Bespoke Authority Program · Regulated Consumer · US Market Entry

GLOBAL BRAND.
US MARKET
DOMINATED.

A publicly traded global brand in a highly regulated consumer category chose Avaans to lead their US market entry. In 8 months, they became the number 1 online destination in their category in the United States.

Inc. Power Partner PR Agency since 2023 Regulated Industry Specialists Executive-Led
Regulated Consumer PR › US Market Entry › 736M US Audience › Public Affairs › 93% Share of Voice › Investor-Grade Credibility › Bespoke Authority Program › Executive-Led › Regulated Consumer PR › US Market Entry › 736M US Audience › Public Affairs › 93% Share of Voice › Investor-Grade Credibility › Bespoke Authority Program › Executive-Led ›

Proven Results

#1 Online Destination for Category
736M Global Audience Reached
93% Share of Voice vs. Competitors
305 Global Placements in 8 Months
Bespoke Authority Program

The Challenge

This publicly traded global organization had established PR relationships in other markets. For the US, they needed a dedicated partner who understood the American media landscape, US consumer psychology, and the specific regulatory constraints that make this category complicated for domestic journalists. They needed US market dominance, fast, without the narrative missteps that have derailed other international entrants.

→ Entering a US market with established domestic competitors and skeptical media
→ Regulated category limits which US outlets will cover the brand and how
→ Public company status required narrative consistency across all US-facing communications
→ US consumer and B2B audiences required separate but aligned messaging strategies
Avaans Strategy

The Strategy

We built a narrative architecture first, then activated it across every channel. Rather than pitching volume, we built a repeatable messaging system that could scale without introducing reputational risk.

✓ Narrative architecture: a single brand story framework adapted across owned, earned, and B2B media
✓ Legislative and government affairs support: key messaging and story lines that support statewide and federal legislative initiatives
✓ Audience psychology mapping to align messaging with how regulated-category consumers consume and trust content
✓ Executive Thought Leadership placed in tier-1 outlets globally to advance key regulatory talking points
✓ Parallel B2B and consumer campaigns, each with a distinct spokesperson strategy and SEO and AI visibility integration

Earned Coverage

305 Placements.
8 Months.
No Press Releases Counted.

Every placement listed here is genuine editorial coverage: journalists and editors who chose to cover this brand. Coverage spanned wellness, gaming, music, and sports verticals, as well as general business outlets globally.

Consumer Wellness

Tier-1 wellness and lifestyle media

B2B Industry

Trade and industry publications

Sports + Veterans

Niche interest verticals with high audience loyalty

Executive Thought Leadership

Op-eds in global tier-1 business outlets

Regulatory + Policy

Outlets covering legislative and regulatory developments

US Market Distribution

Coverage across US regional and national outlets

Publicly Traded

Outlets covering legislative and regulatory developments

What the Results Made Possible

They Entered the US Market. They Own It.

This brand entered the US with no domestic footprint and a regulated narrative that most American PR firms would have declined to touch. Eight months later, they held 93% share of voice against established US competitors, outperformed Amazon on key narrative benchmarks, and had 20% of their US site traffic arriving as branded search.

That is not a campaign result. That is a market position. And it was built specifically for the US, by a US team that understood both the media landscape and the regulatory constraints that shape it.

For a publicly traded company entering a new market under regulatory scrutiny, narrative control is not a marketing goal. It is a fiduciary one.

The US campaign produced a repeatable narrative system that supports continued growth without reputational risk. That system remains active. The advantage is structural.

KPI Summary

Global Brand Mentions

305

In 8 months, editorial only, no press releases

Global Audience Reached

736M

Across earned media placements globally

Cost Per Person Reached

$0.0003

Across 736M audience

Share of Voice

93%

Against all online competitors in category

Media Sentiment

100%

Positive or neutral across all coverage

More Client Results

What Happens When Strategy Leads

Bespoke Authority Program
Pre-IPO Credibility
B2B Brand Builds Investor-Grade Authority Before IPO
Strategic authority campaign positioned the founding team as category leaders in tier-1 business media ahead of their public market debut.
Read Case Study →
PR Sprints
Consumer Product Launch
Wellness CPG Brand Drives Retail Placement and Consumer Awareness
90-day consumer PR campaign secured national media coverage and supported a successful retail expansion into major natural grocery chains.
Read Case Study →
Bespoke Authority Program
Regulated Industry Launch
Cannabis Dispensary Turns a Crisis into a Category Narrative
What began as a crisis communications engagement became a full narrative repositioning that established the brand as a responsible category leader.
Read Case Study →

Avaans Means Advantage

REGULATED BRANDS
CAN'T AFFORD TO GET PR WRONG.

We built this campaign's narrative architecture before we ever pitched a single journalist. That discipline is why regulated brands choose Avaans, and why they stay. Find out which program is right for your brand.

Selective by design  ·  Limited availability