A regulated product leverages PR for successful acquisition

THE PR CHALLENGE

The organization has excellent customer reputation, but is unknown to acquisition targets and financial markets. There is a narrative vacuum that needs to be filled so the marketplace doesn’t define the company because of lack of media presence.

THE PRE-MERGER PR SOLUTION

Engage marketplace and financial journalist with weekly with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Ensure global reputation management with media monitoring and ongoing strategic counsel. Ensure key messaging consistency through internal training and ongoing media training. Provide crisis prevention recommendations for both product and positioning.

GLOBAL REPUTATION MANAGEMENT

Our international brand and category monitoring informs corporate decisions, including partnerships, product development in the United States.

PRE-MERGER PR RESULTS

Successful Acquisition in 8 months

11,240% Increase

Increased visits from key target audience to client website.

985 Million

Earned media reach over 6 months.

291% 

Increase in competitive share of voice, including publicly traded entities.

1 

Successful M/A event

B2B PR Services Main PagePR for Mergers and Acquisitions