THE PR CHALLENGE
The organization has excellent customer reputation, but is unknown to acquisition targets and financial markets. There is a narrative vacuum that needs to be filled so the marketplace doesn’t define the company because of lack of media presence.
THE PRE-MERGER PR SOLUTION
Engage marketplace and financial journalist with weekly with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Ensure global reputation management with media monitoring and ongoing strategic counsel. Ensure key messaging consistency through internal training and ongoing media training. Provide crisis prevention recommendations for both product and positioning.
GLOBAL REPUTATION MANAGEMENT
Our international brand and category monitoring informs corporate decisions, including partnerships, product development in the United States.
AGGRESSIVE PR OUTREACH
Activate media calendars with insightful story ideas, CEO access, and newsjacking.
EXECUTIVE BRANDING
Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.
READY TO TALK?
LEVERAGING TRADESHOWS
Ensure on-site coverage with journalists through activations of on-site journalists and speaking through engaging experiences and access.
OWNED CONTENT
Leverage owned content consistently to reinforce branding and corporate leadership.
PRE-MERGER PR RESULTS
Successful Acquisition in 8 months
11,240% Increase
Increased visits from key target audience to client website.
985 Million
Earned media reach over 6 months.
291%
Increase in competitive share of voice, including publicly traded entities.
1
Successful M/A event
Let’s Get Started Together



