Meet PR Expert and Speaker Tara Coomans

Tara Coomans is a distinguished Public Relations professional and serial entrepreneur based in Los Angeles, CA, boasting over 15 years of experience in strategic communication and brand management. Her academic foundation includes a Bachelor’s degree in Communications from Arizona State University and as an instructor at the University of Hawaii’s New Media Extension School.

 As the principal and founder of a leading boutique PR firm, Avaans Media, she has developed successful strategies for businesses ranging from large corporate clients to startups, amplifying their market presence and launching them into their next phase of growth.

In addition to her work with ambitious brands, Tara’s deep expertise shines as a writer, speaker, and board volunteer.

Building on her solid academic and professional foundation, Tara has made significant contributions to the field of public relations. She authored several influential articles published in reputable industry magazines like Entreprenuer.com and Inc.com. As a sought-after speaker, Tara presented at over 20 regional and national conferences, including Social Media Club, PubCon, and PRSA, emphasizing innovation in PR techniques. These engagements not only showcased her knowledge but also established her as a thought leader among her peers.

Tara remains actively involved with several professional networks, including Entrepreneurs Organization (EO), PRSA, and the American Marketing Association (AMA), Social Media Club, and the National Cannabis Industry Association, where she serves on advisory boards to shape future industry standards. Her prolific career is complemented by her personal philosophy that emphasizes ethical communication and persistent adaptation to new media landscapes. Through this approach, she continues to influence the evolving dynamics of public relations positively, preparing brands to meet modern challenges effectively.

Recognition for Tara’s work spans various professional achievements and awards. Notably, Avaans Media is a Inc. Magazine Power Partner PR Agency, her personal accolades include PR Daily and  The Public Relations Society of America (PRSA) for her pioneering work on digital communication strategies that yielded measurable improvements in citizen engagement from the Honolulu Police Department. These accolades highlight her commitment to advancing public relations practice through innovative methods.

When not working, you can find her skiing, scuba diving, babying her two Standard Poodles (affectionately known as the Poodle Mafia), her betta (Mr. Fish), lifting weights, trying to learn watercolor painting, or hanging out with her thirteen nieces and nephews. She is the author Invisible Asset, a PR ROI Framework, and of Girl, You Got This: An Occasionally Profane Journal to Prompt Your Empowered Journey and an aspirational baker and pretty darn good cook.