A New Book From Tara Coomans · Founder & CEO, Avaans Media

The
Invisible
Asset

The PR framework that builds brand equity, drives valuation, attracts capital, and wins high-stakes moments. Register now and get it the day it publishes.

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Inc. Power Partner PR Agency since 2023 17+ Years in Consumer PR

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The Invisible Asset is for the executives who know their brand is worth more than their balance sheet shows: CMOs defending budgets, CEOs preparing for a capital event, and operators building in regulated categories.

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the Invisible Asset Book by Tara Coomans available on amazon.com
The Invisible Asset › Brand Equity › Valuation › Investor-Grade Authority › High-Stakes Moments › By Tara Coomans › The Invisible Asset › Brand Equity › Valuation › Investor-Grade Authority › High-Stakes Moments › By Tara Coomans ›

Inside the Book

Seven Chapters. One Calculator. One Idea That Changes the Math.

A short, direct read on why the brands that win their markets, attract better buyers, and sell for more all have one thing in common. And it's not what you think.

›Why I Wrote This. The acquisition call that changed how I think about PR.
›The PR Paradox. Why the value of PR is so hard to defend in the C-suite, and how to change that.
›Social Reach Is Rented Land. What happens when platforms own the relationship with your audience.
›Your Brand Has a Number. The valuation math behind brand equity, share of voice, and price premium.
›The Regulated Brand's Dilemma. Building reputation when the usual channels are closed.
›The Brand Authority Framework. A structured approach to authority that holds up when the stakes are highest.
›Waiting Is a Decision. The AI search reality, and why the cost of doing nothing keeps rising.
›Included: The Interactive Brand Valuation Calculator. Put your own numbers in and see what your brand is worth today, and what it could be.
Tara Coomans PR Speaker & Expert

About the Author

Tara Coomans

Tara Coomans is the founder and CEO of Avaans Media, the boutique PR agency for regulated consumer brands that can't afford to get it wrong. For 17+ years, she has built investor-grade credibility for consumer brands at their highest-stakes moments: launches, capital raises, M&A, and IPOs.

Avaans Media is an Inc. Power Partner PR Agency in 2023, 2024, and 2025, and a Clutch Top Boutique PR firm in Los Angeles.

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The Invisible Asset

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