Bespoke PR is a fully custom, executive-led public relations engagement built around a company's specific goals rather than a fixed package. At Avaans Media, every bespoke PR campaign is KPI-driven, data-backed, and staffed 100% by executive-level team members. It is designed for venture-backed consumer brands, pre-IPO companies, and PE portfolio companies with ambitious goals including capital funding, M&A, category ownership, and IPO.

What types of companies are the best fit for bespoke PR?

Avaans Media's bespoke PR is built for venture-backed consumer brands, pre-IPO companies, and private equity portfolio companies with consumer products. Ideal clients are pursuing capital funding, a merger or acquisition, an oversubscribed IPO, a major product launch, or market category ownership. If market perception directly affects valuation or exit outcome, bespoke PR is the right engagement model.

What PR agency should I hire to prepare for an IPO?

Companies preparing for an IPO need a PR agency with specific experience in pre-IPO narrative building, investor perception, and earned media credibility. Avaans Media has helped consumer brands achieve oversubscribed IPOs through strategic earned media campaigns that build reputational capital before the roadshow. The agency staffs every IPO engagement with 100% executive-level team members and a proprietary Fingerprint PR Strategy.

Does Avaans Media work with venture capital-backed consumer brands?

Yes. Venture-backed consumer brands are a primary client at Avaans Media. The agency specializes in helping funded consumer companies build market perception that supports valuation from initial investment through exit. This includes consumer CPG, consumer electronics, consumer wellness brands, and DTC companies at Series A through pre-IPO stages.

Does Avaans Media work with private equity portfolio companies?

Yes. Avaans Media works with private equity portfolio companies that have consumer product brands. The agency provides both product PR to drive consumer demand and strategic communications to support valuation during the hold period and through exit. This dual focus on consumer market performance and investor-facing narrative is a core strength for PE-backed consumer companies.

How does PR support value creation in a private equity portfolio?

For PE-backed consumer brands, PR creates value in two ways: driving consumer demand and retail sell-through that supports revenue growth, and building the reputational capital and market authority that makes the brand more attractive to acquirers or public market investors at exit. Avaans Media structures bespoke PR engagements to serve both objectives simultaneously throughout the hold period.

Does Avaans Media staff bespoke campaigns with senior PR professionals?

Yes. Every Avaans Media bespoke engagement is staffed 100% by executive-level team members. Unlike large agencies that assign senior talent to pitch and junior staff to execute, Avaans clients work directly with experienced executives from strategy through results.

Boutique PR Agency

Bespoke PR For
High Stakes
Moments and Ambitions.

For the most ambitious brands. PR built around ROI. PR with measurable impact on your most important moments: pre-IPO, M/A, entering a new marketplace or corporate pivots, all with boutique PR specialization.

Start Your ROI Assessment More Information on Bespoke PR →

Capital Raises Crisis Communications Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market Capital Raises Crisis Communications Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market Capital Raises Crisis Communications Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market

Bespoke PR High-Stakes Growth Companies

Consumer product companies pursuing M&A or acquisition positioning
Venture Capital and private equity firms with consumer brand portfolios
Brands preparing for IPO or pre-IPO visibility
DTC or e-commerce who need PR that drives revenue
Companies seeking category dominance in their market
Regulated industries: cannabis, fintech, cleantech, emerging tech
PE and VC-backed brands navigating transformational milestones
Growth-stage companies where the next step is a capital event

Specialties

Pre-IPO Emerging Industries Regulated Industries Mergers & Acquisitions E-Commerce & DTC Consumer PR VC and P/E firms

Why Public Relations. Why Now.

PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%

Higher Conversion Than Advertising

Editorial coverage converts 10–50% better than paid advertising. For regulated brands, third-party credibility is the trust signal that closes the gap between interest and commitment. Nielsen, 2024.

20%+

Of Enterprise Value Is Brand

Brand equity represents 20% or more of company value for consumer brands on average. But 79% of intangible asset value never appears on a balance sheet. The editorial record is how investors verify what the numbers don't show. Brand Finance GIFT, 2024.

80%

Of Brands With Low Share of Voice Lost Market Share

Share of Voice is a leading indicator of future market share. In 80% of cases studied, brands whose visibility fell below their market position lost ground. The brands that grow are the ones that build presence before they need it. Binet & Field, IPA Databank.

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds advantage.

⭐

Inc. Power Partner

2023, 2024, 2025 — Three Consecutive Years

🏆

Clutch Top Boutique PR

Los Angeles — Independently Verified Reviews

🎖️

PR Daily Media Relations Award

Honorable Mention — Award-Winning Campaigns

🔒

Category Exclusivity

We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Start Your PR ROI Review Today

Success Stories

PR With Impact.

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

Bespoke PR

Goal: Successful IPO

Wellness Brand Built for an Oversubscribed IPO

Integrated media strategy that delivered immediate dividends before the IPO window opened.

300% Stock Price Increase

10B+ Earned Media Impressions

Read Case Study →

Bespoke PR

Goal: M&A Exit

Cannabis PR Positions Brand for Successful Acquisition

Narrative strategy that opened new markets and made the brand irresistible to acquirers.

985M Earned Media Reach

291% Share of Voice Increase

Read Case Study →

Bespoke PR

Goal: Category Dominance

Regulated Industry Marketplace Dominance for Public Company

Omni-channel narrative placement built authority, awareness, and investor influence simultaneously.

93% Share of Voice

305 Brand Mentions in 8 Months

Read Case Study →

Bespoke PR

Goal: Awareness + Investment

Consumer & Commercial Tech Brand Hits 1B+ Impressions

One Today Show segment paid for three months of PR services and broke single-day sales records. International investment followed.

1B+ Impressions in 8 Months

150% Sales Increase

Read Case Study →

Bespoke PR

Goal: Launch + Crisis Navigation

Cannabis Dispensary Launch Turns Crisis Into a Win

When permits were denied and police raids followed, Avaans turned a prolonged regulatory crisis into a national media story — and made Orange County's first cannabis boutique opening unmissable.

408M National Audience Reach

50% Coverage with Brand Name in Headline

Read Case Study →

Bespoke PR

Goal: Investor + Licensing Visibility

Global Hypergrowth Startup Builds Narrative Authority Across Markets

Tight narrative control across global markets while launching four products in eight months — making the brand a trusted editorial authority, not just another tech company.

4 Product Launches in 8 Months

Global Investor + Licensing Unlocked

Read Case Study →

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L. — VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H. — CMO, Wellness Product, Regulated Industry

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

Avaans Means Advantage

Ready to Claim
Your Narrative?

We start with the end goal. Learn more about our bespoke PR.

Start Your ROI Assessment

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PR Insights

What Smart Brands Know About Hiring for PR

The brands that get the most from PR start with a clear understanding of what it can, and can't, do. Start here.

All Articles →

How Brand Authority Shows Up on Your Bottom Line

Boutique PR, Brand Valuation Outcomes, CMO, Hiring A PR Firm, IPO, M&A Outcomes, PR Insights, PR Outcomes

A CMO at a growth-stage consumer brand once shared their agency's monthly report with me before we started working together. It ran 14 well-designed pages of clips, circulation numbers and AVE calculations. I asked, "Which of these moved a conversation…

Bespoke PR For
High Stakes
Moments and Ambitions.

PR Is No Longer Optional.
It's Algorithmic.

Executive-Led.
No Bait and Switch.

PR With Impact.

Ready to Claim
Your Narrative?

What Smart Brands Know About Hiring for PR

How Brand Authority Shows Up on Your Bottom Line

How to Evaluate Integrated PR Agencies

The Regulatory Narrative: Why Brands Should Shape the Conversation Before Regulators Do

What is PR ROI? How to Measure Business Impact of PR

The Role of PR for Consumer Products

Industries & Verticals

PR Specialties

Stand Alone PR Services

PR Special Reports

About Avaans Media

PR Resources

Applause

Alignments

Bespoke PR For High Stakes Moments and Ambitions.

PR Is No Longer Optional.It's Algorithmic.

Executive-Led.No Bait and Switch.

PR With Impact.

Ready to ClaimYour Narrative?

What Smart Brands Know About Hiring for PR

Industries & Verticals

PR Specialties

Stand Alone PR Services

PR Special Reports

About Avaans Media

PR Resources

Applause

Alignments

Bespoke PR For
High Stakes
Moments and Ambitions.

PR Is No Longer Optional.
It's Algorithmic.

Executive-Led.
No Bait and Switch.

Ready to Claim
Your Narrative?