Boutique PR Agency · Los Angeles · Since 2008

Crisis
Communications
PR Agency

When the media is calling and every stakeholder is watching, you need an executive-level team that picks up on nuance and moves without creating new exposure. Now isn't the time for inexperienced or fresh-faced PR teams without real-world business experience.

You need a team that picks up on nuance, fast. From consumer blow-ups, product recalls, to cyber incidents or regulatory meltdowns, our team guides you through the process with excellent strategic thinking.Besides our team of crisis communication PR experts, we have a team of industry and specialty consultants, from legal to IT, ready and available to assist with our crisis response.

We're a crisis management firm who navigates you through the storm in a 24/7 media cycle, regardless of the situation. Our team of experts understands how to take control of a situation and ease the path.

For emergency response, contact us here.
Inc. Power Partner '23, '24, '25 Clutch Top Boutique PR — Los Angeles Independently Verified Client Reviews 100% Executive-Level Team
Crisis Communications › Regulated Brands › Narrative Control › Executive-Led › 24/7 Media Cycle › Stakeholder Trust › Product Recalls › Regulatory Crises › Crisis Communications › Regulated Brands › Narrative Control › Executive-Led › 24/7 Media Cycle › Stakeholder Trust › Product Recalls › Regulatory Crises ›

Why Crisis Readiness Is Non-Negotiable

79% Of businesses will experience a crisis with media implications
24 hrs The window that determines whether your brand controls the story
17+ Years of executive-level media relationships behind every response
100% Executive-led. No junior teams assigned to high-stakes moments.

Who We Work With

PR for Brands That Can't Get It Wrong

› Regulated consumer brands facing product recalls, regulatory scrutiny, or category controversy
› Growth-stage and PE-backed brands approaching a capital event where narrative exposure becomes a valuation risk
› Consumer brands managing leadership transitions, ownership changes, or public executive issues
› Brands in cannabis, health and wellness, consumer tech, and fintech with complex regulatory exposure
› Companies that tried to manage a crisis internally and need to reclaim the narrative before it compounds further

Need to prevent a crisis before it starts? We have a dedicated planning package for that.

Crisis PR Planning Package →

What's at Stake

A Narrative Crisis Is a Business Crisis.

Most brands don't realize they're in a crisis until the media has already set the frame. By then, the question isn't whether to respond. It's whether the response will hold or make it worse.

For regulated consumer brands, the stakes are compounded. A product challenge, regulatory action, or leadership issue carries legal, commercial, and investor implications that a generalist PR firm won't know how to thread. They learn on your retainer, during the moment you can least afford mistakes.

We built our practice around regulated categories. That means we understand what can be said, where it can be said, and how to move fast without creating new exposure. Strategy precedes every response. We don't react before we understand the full landscape.

The Program

The Bespoke Authority Program

For brands that need ongoing crisis readiness built into a strategic PR foundation.

Phase 1
Fingerprint Strategy
Regulatory landscape audit, competitive media analysis, and a custom authority blueprint that includes crisis scenario planning for your specific category.
Phase 2
Credibility Foundation
Crisis messaging architecture on file. Spokesperson preparation complete. Media relationships active before you need them.
Phase 3
Investor-Grade Authority
National media relationships active and authority built so that when a crisis hits, there is an existing credibility record working in your favor.
Phase 4
Strategic Growth Asset
PR becomes a compounding asset. Post-crisis reputation recovery is faster and more durable when the authority infrastructure was built before the storm.
Get Your Assessment →

Avaans Means Advantage

Authority Isn't Optional.
Build It Now.

We work with a select number of clients at a time. Category exclusivity means once your slot is filled, it is filled. Find out which program is right for your brand.

Get Your Assessment

Selective by design  ·  Limited availability

Free Resource

Crisis PR: What You Can Learn from Past Examples

79% of businesses experience a crisis. Most aren't ready. This special report breaks down high-profile crisis PR failures and turns them into clear takeaways, including 5 things you can do today, even if you think you're not at risk.

You'll walk away with an unorthodox take on crisis planning that most PR agencies won't tell you.

  • crisis communication facts
  • crisis communication lessons learned from Silicon Valley Bank meltdown
  • crisis communication introduction page
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We break down some of the most visible PR crisis communications examples with clear takeaways for businesses of all sizes and we sum it up with 5 simple crisis communication plan steps you can take TODAY.

You’ll be surprised at our unorthodox take-aways and recommendations for crisis communication plans you can take immediately – even if you don’t think you’re at risk for a crisis management issue.

In the moment, PR crisis management can feel overwhelming, even for executives and founders. Our special report analyzes some well-publicized crisis PR examples and breaks them down into takeaways for companies of every size. We then leave you with five things you can do today to get ahead of any crisis.

PR Insights for Ambitious Consumer Brands

From the A-Team

Insights on crisis communications, regulated brand strategy, and the PR decisions that protect and build business value.

Photo of a pretty young woman corsing her arms and smiling at the camera

How to Choose a PR Agency for a Regulated Consumer Brand

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Most PR agencies aren't going to tell you they don't understand your category. They're going to take the meeting, talk about their media relationships, and assure you they've worked with brands like yours. What they won't say is that they've…
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10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…
female executive who works at a PR agency answering how much does a PR agency cost

How Much Does a PR Agency Cost?

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PR agency retainers typically run $7,500 to $30,000 per month, depending on agency size, scope, and the seniority of the team assigned to your account. Project-based work and PR sprints can run lower. Enterprise and IPO-level engagements…
Elegant,Young,Handsome,Man.,Studio,Fashion,Portrait.

Future Proof Your PR: Digital PR Strategies for 2025

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What defines PR and how best to go about it is ever-changing because so is media. But as you look forward to 2025, what PR strategy should you keep in mind? Digital PR strategies for 2025 can help future-proof you against the changing tides…