Boutique PR Agency · Los Angeles · Since 2008

Strategy Before
Anything
Else.

The Avaans Fingerprint Strategy is an executive-level authority and narrative audit. It tells you exactly where your brand stands, what it needs, and what to do first. You own the output. No commitment required.

Inc. Power Partner 2023 · 2024 · 2025 Executive-Led · No Junior Handoff Clarity Guarantee
Fingerprint Strategy › Authority Audit › Narrative Architecture › Regulated Brands › Investor-Grade Credibility › Clarity Guarantee › Executive-Led › Strategy Before Execution › Fingerprint Strategy › Authority Audit › Narrative Architecture › Regulated Brands › Investor-Grade Credibility › Clarity Guarantee › Executive-Led › Strategy Before Execution ›

Why Most PR Programs Fail

Most PR Programs Are Built on Hopes.
We Build On Facts.

Most PR programs start with tactics. A pitch list gets built. Contacts get targeted. Activity begins. But none of it is grounded in a clear diagnosis of where the brand actually stands, what the media landscape actually allows, or what the audience actually trusts.

The result is wasted spend, a junior team getting educated on your category, and a retainer that ends without moving the needle on the outcomes that matter: authority, credibility, and investor-grade visibility.

The Avaans Media Fingerprint Strategy solves this. It is the diagnosis that makes every dollar of execution more defensible.

Our Promise

The Avaans Clarity Guarantee

If the Avaans Fingerprint Strategy does not deliver clear, defensible insight into your brand's authority, narrative position, and strategic options, grounded in data and strategic reasoning, you may request a full refund.

This is how confident we are in the work. The Fingerprint Strategy is an investment in clarity. And clarity is something we can guarantee.

The Deliverable

What the Fingerprint Strategy Provides

You receive a written executive-level strategy deliverable. Not a proposal. Not a pitch. The work that should happen before either exists.

01
Authority and Narrative Diagnosis
A clear-eyed assessment of where your brand's authority stands today, where the gaps are, and what narrative is available to claim. Grounded in data, not assumptions.
02
AI Visibility and Credibility Audit
How AI platforms, search engines, and media algorithms currently see your brand. Where trust is being built and where it is being lost, often without the brand knowing.
03
Audience Behavior and Media Trust
A data-backed assessment of what your audience trusts, what media channels are realistic and available to your brand, and what earned media can actually do for your category.
04
6 to 12 Month Strategic Direction
A defensible strategic plan: what matters most, what to prioritize, what to deprioritize, and why. Specific enough to act on with or without Avaans.

You own the output. You can act on it with or without Avaans. There is no obligation.

Important Distinction

What the Fingerprint Is Not

∕ A list of PR tactics or a content calendar without context
∕ A rebranded audit that restates what you already know
∕ A preview of services designed to upsell you into a retainer
∕ Activity optimization. We diagnose constraints. We solve for objectives.

Right Fit

Who It's Built For

› Founders and CEOs building long-term authority, preparing for capital events, or entering scrutinized categories
› Brand and marketing leaders accountable for perception, differentiation, and demand efficiency
› Communications leaders tasked with credibility, sentiment management, and narrative control
› Regulated consumer brands that need credibility most but face the most media channel constraints
Standalone Engagement

Strategy as a
Standalone Investment

You don't have to commit to ongoing PR to get the Fingerprint Strategy. Many clients commission it on its own, use the deliverable internally, and act on it with whatever team they choose.

✓ You own the deliverable outright
✓ No ongoing commitment required
✓ Clarity Guarantee included
✓ Executive-led from first call to final deliverable
Start With Strategy →
Bespoke Authority Program

Phase 1 of the
Bespoke Authority Program

For brands ready to build investor-grade credibility over 12 months, the Fingerprint Strategy is Phase 1. It is the foundation every subsequent phase builds on: narrative, media, authority, and growth asset.

✓ Phase 1: Fingerprint Strategy
✓ Phase 2: Credibility Foundation
✓ Phase 3: Investor-Grade Authority
✓ Phase 4: Strategic Growth Asset
Learn About Bespoke Authority →

Strategy Precedes Visibility

Stop Guessing.
Start With Clarity.

We work with a select number of clients at a time. Find out if the Fingerprint Strategy is the right first step for your brand.

Get Your Assessment

Selective by design  ·  Limited availability