CRISIS PUBLIC RELATIONS

From startup through IPO, our crisis track record is proven and tested. Since 2015, Avaans Media has advised companies in all stages of growth, from startup through IPO on crisis communications. 

We didn’t decide we were the best – our clients did.

In 2023 we were awarded with Inc. Magazine’s Power Partner PR Agency Award and our clients specifically named us as crisis communication experts.

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Stop a PR crisis in its tracks. Prevent a PR crisis. Our 100% executive-level team knows how to handle a crisis.

Now isn’t the time for inexperienced or fresh-faced PR teams without real-world business experience. You need a team that picks up on nuance, fast, and from consumer blow-ups to regulatory meltdowns, guides you through the process with excellent strategic thinking.

We navigate you through the storm in a 24/7 media cycle, regardless of the situation. Our team of experts understands how to take control of a situation and ease the path.

New York

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The Role of PR for Consumer Products

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Key Takeaways Consumer PR in DTC models is now reputation and narrative control. In an AI-shaped media ecosystem, storytelling, community, and brand mentions influence both human perception and visibility in Google AI Overviews, ChatGPT,…
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How to Choose a PR Agency for a Regulated Consumer Brand

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Most PR agencies aren't going to tell you they don't understand your category. They're going to take the meeting, talk about their media relationships, and assure you they've worked with brands like yours. What they won't say is that they've…
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10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…

Do you provide crisis planning and response?

Yes—proactive planning, rapid response, and recovery programs tailored to leadership and legal guidance.

How fast can you engage?

Immediately for active issues; planning programs scheduled on availability.

Can you work under privilege?

We coordinate with counsel as needed and follow aligned guidance.