What is the average PR budget for funded cannabis brands?

Funded cannabis brands typically invest between $10,000–$25,000 per month in PR, depending on scope, services included, and growth stage. Avaans Media offers flexible programs tailored to Series A/B companies and MSOs.

Cannabis PR Agency for Emerging Brands

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From funded start-up to MSO through IPO, effective cannabis PR is an essential bedrock to success in the cannabis industry. Since 2015, Avaans Media has been an integral part of cannabis companies achieving their most ambitious goals.

Whether you’re a business who sells into the cannabis industry with emerging tech or manufacturing or a cannabis brand looking to increase your consumer awareness, or even have a merger or acquisition in your sights, our nimble, creative PR strategies maximize your brand’s strengths. From thought leadership to branded content, our bespoke PR services are white glove from start to finish.

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If you are a cannabis company with ambitious goals, you’ve come to the right place.

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Cannabis PR Sprints

Available twice per year, exclusively for consumer products during key buying seasons, our PR Sprints deliver focused media exposure and momentum exactly when you need it most. Limited availability.

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White glove PR for the most ambitious goals. PR as unique as you. Starting with our signature Fingerprint Strategies, we use data and our 100% executive level PR team to develop and execute cannabis strategies for your next phase.

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From startup to IPO, Avaans Media delivers award-winning, executive-level PR strategies that drive visibility, credibility, and outcomes.

If you’re in the growth stage, you’re our people.

We’re not your typical PR agency. At Avaans Media, every client engagement is led by an executive-level team and shaped by our proprietary Fingerprint Strategies™—a data-driven approach designed for dynamic, fast-growth environments.We work across sectors, but all of our clients have one thing in common: ambition. From series A startup PR through IPO, our purpose is to make a meaningful, lasting impact on your business.

Trusted by Visionaries in AI, Cannabis, Drones, Tech and Consumer Products

We Help Clients:

Land funding and attract investors
Build reputational capital
Secure strategic partnerships, mergers, or IPO positioning

Big enough to be connected – small enough to care.

Our 100% executive-level team is as driven to win to win as you are. We’re solution-oriented, proactive, and fiercely protective of your reputation. As a boutique firm, we work with a select number of clients committed to growth because our PR strategies are like a fingerprint, and they are as unique as you are.

From ambitious brands to emerging markets public relations, we’re the growth partner you’re looking for.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

Recognized by Cannabis Industry Leaders

“Nearly solely responsible for the development and implementation of our public relations campaigns, offerings and promotions, and media management…an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, the campaigns were universally successful, providing significant and measurable growth…comes with my highest recommendation.”

Chris H., CMO

“I was impressed with their energy and enthusiasm for our brand and our success…”

George P., CEOHomegoods, Consumer Product

“I was initially impressed with Tara’s enthusiasm, communication skills, and professional demeanor when I met her almost 2 years ago. Since working with her (team), (they) have consistently embraced change with a calm, cool approach while being dedicated to our account during a hyper-growth phase.

Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner.”

Kristen L, VP Marketing B2B Tech, Consumer Electronics

“The team did a great job helping us develop the strategy. They guided us through the process.”

AI, B2B Tech

Heather B., CRO AI, B2B Tech

“Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected… Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. Tara and her team are great and she came up with multiple really creative ways for us to stand out from the masses. I would highly recommend Tara and I would happily work with her again in the future.”

Ryan H., B2C, Consumer Product, Cannabis

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Whether you’re launching a new cannabis AI platform, redefining cannabis retail and dispensaries, or leading in cannabis consumer goods, our 100% executive level team crafts agile, creative PR campaigns that scale with your ambition.

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CANNABIS PR FAQ

How long does a cannabis PR campaign take?

The length of time for a cannabis PR campaign varies greatly on your goals and established brand. The typical PR campaign will be at least 6 months, while our PR Sprints packages are seasonal campaigns for 3 months.

What is the average budget for funded cannabis brands?

The cost of a PR agency specializing in cannabis depends on your specific needs. Costs can vary widely with multiple variables. Our bespoke cannabis PR campaigns are based on your strategic goals, while our cannabis PR sprints are fixed-scope PR campaigns for cannabis consumer products. Talk to us today about your specific situation, and we can have a transparent conversation about our PR price ranges.