WELCOME TO PR FOR THE CANNABIS BRANDS OF TOMORROW

We’re proud to serve the cannabis industry. When Primo PR launched in 2015 cannabis was an emerging market.

As the industry, and our clients, continue to mature, we’ve seen the need to integrate our full range of talent and resources into the cannabis industry. Our newly expanded brand, Avaans Media takes our history of working with businesses ranging from start-up to IPO in sectors as broad as CPG, Technology, Travel and Tourism, and Consumer Goods to the next level of professional cannabis PR services to incorporate overall reputation management, including social media and branding in a more cohesive way.

Rest assured, our team is deeply committed providing the best cannabis PR to the industry. Our growth, and transformation is simply a reflection of the changing needs of this dynamic industry.

Welcome to the next stage of cannabis industry progress. We’re happy you found us.

PR WITH CANNABIS PURPOSE

We are a modern, digitally forward agency that combines emotional intelligence with strategy and data to enhance reputations and credibility. Our in-depth knowledge of emerging industries including cannabis means best-in-class services that normalize and celebrate your brand.

From startup to IPO, we build brand value. We’re a team of big thinkers with an eye for detail. We dive straight into your purpose to find the connective tissue your clients or customers respond to. We’re fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service the needs of growing businesses.

See Our Cannabis Success Stories

Proud National Cannabis Industry Association Members and Committee Leaders

AREAS OF CANNABIS PR PRACTICE

EMERGING INDUSTRIES

Since 2015, we’ve been on the front edge of the cannabis industry. We love working with the creative thinkers, the cultural drivers, and those who don’t let today’s world hold them back from tomorrow.

CONSUMER GOODS & SERVICES

From gourmet foods to beverages, and functional foods to services, and apps, we help you find & celebrate the purpose that speaks directly to cannabis consumers and drives awareness, loyalty, and advocacy.

B2B

If you’re a B2B cannabis company, you’ve come to the right place. Emotional intelligence combined with a data-driven approach makes us an obvious choice to add shareholder and investor value. From executive positioning to product launches, our process is both strategic & nimble enough to support growing businesses.

TECH & INNOVATION

Communicating new ideas and technologies and translating technologies is our specialty. From groundbreaking cannabis science to innovative cannabis tech, we translate your hard work into inspiring and empowering clients and customers.

SOCIAL IMPACT

If you’re serving the cannabis community with purpose, we make your programs stand out. We’ve successfully implemented large-scale communication programs across multi-lingual, multi-cultural, and global audiences to improve outcomes.

OUTCOMES: Breaking Barriers in New Products

OUTCOMES: Launching a National CPG Brand

OUTCOMES: DRIVING B2B & INVESTOR VALUE

JOIN OUR CANNABIS CLIENTS IN THESE ESTEEMED MEDIA OUTLETS & MORE

We secure national and industry coverage for our clients every month.

Get in Bloomberg

Get in Bloomberg

Get my company in Business Insider

International PR

Get my company on TV

Get my company on TV

Get my company on TV

Get my company on TV

Get my company on TV

Get my company in LA Times

Get my company on TV

Get my company on TV

Get my company on TV

CONNECT WITH US TO FIND OUT WHY THE CANNABIS INDUSTRY REALLY LOVES US