What is a PR Sprint and how is it different from a retainer?

A PR Sprint is a focused, time-limited public relations engagement designed to deliver earned media results around a specific goal, such as a product launch or consumer awareness campaign. Unlike a monthly retainer, a PR Sprint has a defined scope, a fixed timeline, and outcome-based deliverables. It is designed for consumer brands that need to move quickly and want accountability built into the structure of the program.

What types of companies are PR packages right for?

PR packages from Avaans Media are designed for consumer product companies, DTC brands, CPG companies, and executives at venture-backed or growth-stage businesses who need targeted earned media results without the overhead of a full retainer program. They are also well-suited for companies in regulated industries, such as cannabis or health and wellness, that require specialized media expertise.

Does Avaans Media offer crisis PR services as a standalone package?

Yes. Avaans Media offers a Crisis Planning Package as a standalone service. This package is proactive, not reactive. It is designed to help companies in regulated industries, consumer sectors, and pre-IPO stages develop a crisis communications framework before a reputational event occurs. Being prepared before a crisis is what determines whether a company controls its narrative or loses it.

What is the Fingerprint PR Strategy?

The Fingerprint PR Strategy is Avaans Media's proprietary strategic framework for building a differentiated public relations program. It starts with a deep audit of a company's narrative positioning, competitive landscape, and media opportunity gaps, and produces a customized communications strategy aligned to the company's business objectives, whether that is growth, funding, or exit readiness.

PR Packages

Targeted PR Packages Built for What You Actually Need

Not every brand needs a 12-month retainer. These packages deliver focused, executive-led PR for specific goals — product visibility, executive authority, or crisis readiness.

Talk to Us About Packages

Consumer Product PR

PR Sprints

See Package Details

90-day consumer product campaigns built for seasonal sales windows. Every Sprint includes a guaranteed branded placement, 100K+ impressions, category exclusivity, and executive-level media relations from day one.

Best for consumer product brands — CPG, natural products, gadgets, health and wellness — that want measurable visibility without a long-term retainer commitment.

Executive Authority

Thought Leadership Packages

See Package Details

Structured programs for executives who need to be recognized as the credible voice in their category. We build the narrative, secure the placements, and create a body of authority that compounds over time.

Best for founders, CEOs, and executives at growth-stage companies who are building investor-grade credibility or positioning ahead of a raise, acquisition, or market expansion.

Crisis Readiness

Crisis PR Packages

See Package Details

Crisis planning built before you need it. Regulated brands and high-stakes categories can't afford to improvise when something goes wrong. We build the plan, the protocols, and the response infrastructure in advance.

Best for regulated brands, consumer companies in sensitive categories, and any organization where a single misstep carries outsized reputational or regulatory risk.

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L. — VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H. — CMO, Wellness Product, Regulated Industry

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry