Avaans Means Advantage. Claim Yours.

Prediction Markets
PR AGENCY.

Prediction markets don't need more activity. They need Prediction Markets PR built for regulation and reputation.

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Inc. Power Partner '23, '24, '25 Clutch Top Boutique PR — Los Angeles Independently Verified Client Reviews 100% Executive-Level Team Category Exclusivity — Always
Prediction Market Platforms DTC Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market Prediction Market Platforms E-Commerce Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market E-Commerce Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market

Who We Work With

Selective by Design.
Ambitious by Nature.

Every client gets our best thinking and full executive-level attention. That means we work with a limited number of brands at a time, and we never take on your competitors.

Bespoke PR High-Stakes Growth Companies
  • Regulated industries: prediction markets, fintech, healthtech, emerging tech
  • Brands pursuing M&A or acquisition positioning
  • Brands preparing for IPO or pre-IPO visibility
  • Companies seeking category dominance in their market
  • PE and VC-backed brands navigating transformational milestones
  • Growth-stage companies where the next step is a capital event

Our Programs

PR Designed for Prediction Market Brands.

Bespoke PR is our most white glove, personalized PR ideal for regulated, emerging industries. Bespoke PR includes category exclusivity and 100% executive-level attention.

Bespoke PR

Strategic PR for What's Next

Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

  • ✓  Proprietary Fingerprint Strategy — bespoke to your brand
  • ✓  Category dominance and market positioning
  • ✓  M&A and IPO-ready visibility and narrative building
  • ✓  Regulated industry expertise (cannabis, fintech, healthtech)
  • ✓  Investor and capital raise communications
  • ✓  Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here

Why Public Relations. Why Now.

FinTech PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%
Better Conversion Than Ads

Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.

9X ROI
Media Value vs. Ad Spend

A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.

+20%
Lift on Paid Ad Performance

Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds advantage.

⭐
Inc. Power Partner
2023, 2024, 2025 — Three Consecutive Years
🏆
Clutch Top Boutique PR
Los Angeles — Independently Verified Reviews
🎖️
PR Daily Media Relations Award
Honorable Mention — Award-Winning Campaigns
🔒
Category Exclusivity
We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Success Stories

PR With Impact.

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

Bespoke PR
Goal: Category Dominance
Regulated Industry Marketplace Dominance for Public Company
Omni-channel narrative placement built authority, awareness, and investor influence simultaneously.
93% share of voice vs. competitors — 305 brand mentions in global outlets in 8 months.
Read Case Study →
Bespoke PR
Goal: Successful IPO
Wellness Brand Built for an Oversubscribed IPO
Integrated media strategy that delivered immediate dividends before the IPO window opened.
300% increase in stock price on an oversubscribed IPO — 10B+ earned media impressions over 3 years.
Read Case Study →
Bespoke PR
Goal: M&A Exit
Consumer PR Positions Brand for Successful Acquisition
Narrative strategy that opened new markets and made the brand irresistible to acquirers.
985M earned media reach in 6 months — 291% increase in competitive share of voice.
Read Case Study →
Bespoke PR
Goal: Category Creation + Retail
Consumer Wellness Product Launch Redefines a Category
An unknown wellness brand with no ad budget needed drug store shelf space and Amazon sales. PR alone tripled DTC sales and secured a foothold in competitive retail — with no paid media at all.
434M audience reach in 6 months — 99% increase in brand visibility — 2 national awards.
Read Case Study ›

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  —  VP Marketing, Consumer Tech

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  —  CMO, Wellness Product, Regulated Industry

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Regulated Industry

Avaans Means Advantage

Ready to Claim
Your Narrative?

Taking your reputation seriously, together..

Get Your Assessment

Driven by Outcomes

Our Clients Have Been Featured In

Forbes Today Show SheKnows Engadget Rolling Stone Inc. Magazine

PR Insights for Ambitious Prediction Market Brands

From the A-Team

smiling pr professional who works with ambitious companies at Avaans Media, a boutique PR agency for emerging industries and high stakes outcomes shutterstock_1746408215

10 High-Stakes Brand Moments That Require a PR Agency

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High-Stakes Communication in 2026: A Framework for Companies That Can’t Afford to Get It Wrong

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