A PR POINT OF VIEW YOU CAN APPRECIATE

PR's role today's new consumer marketing funnel driven by GenZ

The new customer lifecycle model was first coined by Vogue Business when they declared “GenZ broke the marketing funnel.” A pretty bold statement, yet there’s evidence to suggest this is true. Rethinking the marketing funnel is serious business to anyone IN business, not just consumer products, but B2B too. And for all its recent changes, […]