With AI now influencing nearly half of all consumer purchase decisions, award-winning boutique PR agency launches most comprehensive Sprint program yet — with projected ROI modeling, digital agency partnerships, and category exclusivity
Avaans News
With AI now influencing nearly half of all consumer purchase decisions, award-winning boutique PR agency launches most comprehensive Sprint program yet — with projected ROI modeling, digital agency partnerships, and category exclusivity
PR Is the E-Commerce Growth Lever Your Ad Account Can’t Show You
CMO, Consumer PR, Digital PR, DTC, e-commerce, Earned Media, PR Insights, Regulated IndustriesHow does PR support e-commerce growth beyond paid ads? A regulated consumer product e-tailer we’ve worked with for 2 years hit its most interesting data point 12 months into a new phase of the relationship. When paid ads went live, the team braced for the usual side effect: branded search terms filling up with “coupon,” […]