Tara Coomans, cannabis PR expert, is celebrating another industry accomplishment. The NCIA, the nation’s leading cannabis industry association, has for the second year in a row, named Avaans Media’s very own Tara Coomans to the Marketing and Advertising Committee (MAC). Coomans will serve with an esteemed and select group of 21 other cannabis industry professionals […]
Insiders: How to Reduce Your Agency Budget
Cannabis Industry Experts, cmo, founder, Hiring A PR Firm, PR Insights, Public Relations ServicesWhen it’s difficult to plan, it’s tempting to just eliminate budgets, especially for marketing and PR agencies. In the short term, that might seem like a negotiable expense that’s fairly easy to eliminate. But if you’re working well with an agency, eliminating them will cost you more time and money in the long run, not […]