STAKEHOLDERS ABOUND FOR PRODUCT IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

To normalize hemp-based products to both consumers and B2B markets while positioning the company and its executives for a successful IPO.

THE PR KUDOS

“Nearly solely responsible for the development and implementation of our public relations campaigns, offerings and promotions, and media management…an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, the campaigns were universally successful, providing significant and measurable growth…comes with my highest recommendation.”

Chris H.,
Marketing VP

THE PR SOLUTION

Engage scientific, medical, vertical, and business journalists weekly with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Ensure global reputation management with media monitoring and ongoing strategic counsel. Ensure key messaging consistency through internal training and ongoing media training.

GLOBAL REPUTATION MANAGEMENT

Our international brand and category monitoring informs corporate decisions, including partnerships, product development, and U.S., European, and Asian trends in the lifestyle and wellness category.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

Activate media calendars with personalized review opportunities for selected journalists quarterly, which increased journalistic coverage as well as word of mouth.

EXECUTIVE BRANDING

Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

Ensure on-site coverage with journalists through activations of on-site journalists and sponsorships through engaging experiences and access.

SPORTS CELEBRITY ACTIVATION

Activate athletic spokespersons including a former NFL player, as a spokespersons and faces of the brand in social media, owned content including, earned media and in-person appearances.

B2B PR PRE-IPO RESULTS

200+

Pieces of press coverage over 3 years, averaging 5 pieces of coverage per month.

10+ Billion

Earned media impressions over 3 years, with an earned media value of over $5 million.

300%

Increase in the stock price of an over subscribed IPO.

READY TO TALK?

STAKEHOLDERS ABOUND FOR PRODUCT IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

THE PR KUDOS

Chris H.,
Marketing VP

THE PR SOLUTION

GLOBAL REPUTATION MANAGEMENT

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

EXECUTIVE BRANDING

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

SPORTS CELEBRITY ACTIVATION

B2B PR PRE-IPO RESULTS

200+

10+ Billion

300%

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

About Avaans Media

PR Resources

Applause

Alignments

STAKEHOLDERS ABOUND FOR PRODUCT IN AN EMERGING MARKET AS IT PREPARES FOR AN IPO

THE PR CHALLENGE

THE PR KUDOS

Chris H., Marketing VP

THE PR SOLUTION

GLOBAL REPUTATION MANAGEMENT

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT

EXECUTIVE BRANDING

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS

SPORTS CELEBRITY ACTIVATION

B2B PR PRE-IPO RESULTS

200+

10+ Billion

300%

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

About Avaans Media

PR Resources

Applause

Alignments

Chris H.,
Marketing VP