THE PR CHALLENGE
A brand with a cult following, but no media relations or press coverage wants to make its latest product launch splashy with press coverage. Because of pandemic uncertainties, there isn’t any other marketing activation outside of retailer display and influencer product sampling. The target audience is young men in California’s metro locations.
THE PR SOLUTION
Link to: CPG PR
We develop a media relations program that introduces the brand to the media with existing brands and plant a thread of key messaging in the press six weeks prior to the product launch. We recommend several distinctive and pandemic-safe sampling programs and celebrity whisper campaigns. We also secure opportunities for the product launch to coincide with an on-brand celebrity birthday bash.
PRODUCT LAUNCH PR STRATEGY
We incorporate all existing assets at our disposal while securing exclusive celebrity tie-ins. We ensure on-brand media is included in planning and execution.
ON BRAND CELEBRITY TIE-IN
We secure an exclusive on-brand celebrity activation opportunity.
MEDIA RELATIONS
We ensure the brand and product launch receive coverage in a variety of national and statewide publications.
THE RESULTS
Sell Out CPG Product Launch Weekend
99% Increase
In cpg brand visibility
27
pieces of brand launch coverage in 8 weeks
46%
Of coverage includes brand name in headline
8M
Audience Reach in 2 months
Link to: Contact Us
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