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3 Reasons Every CEO Needs a Ghostwriter
cmo, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought LeadershipWhat do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…

3 Ways to Track Revenue Increases from PR
B2B, Consumer Products, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, SEO, Thought LeadershipDoes PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
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- PR Strategies for Creating a Purpose-Driven Company
- The Definitive Guide to Using PR for a Successful IPO
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