Our client, a publicly-traded drone company, has been groundbreaking drone development for 8 years already. As they enter the next stage of growth including defining new verticals and lines of business, our team manages press relations, reputation management, and provides strategic analysis into emerging industries. We also collaborate with the Investor Relations Firm.
We develop a strategy that meets the needs of this dynamic commercial drone company through a managed approach to press relations with an owned/earned/paid campaign strategy towards verticals of importance. We navigate our client through a new CEO, partnership announcements, and the dynamic media and business environment created by the pandemic.
With media monitoring, we provide insights and strategies which increase reputation and authority.
We develop ongoing campaigns which meet the needs of this growing & publicly-traded company.
We evaluate industry trends through the lens of goals & opportunities and provide strategic insight to manage the brand reputation.
Increase in Share of Voice versus key marketplace competitors.
Share of Voice throughout entire industry conversation.
Increase in share price within first 4 months.
Increase in audience size over previous year
Increase in media inclusions over previous year
Estimated earned media value
Average media inclusions per month
Increase in earned media value over previous year
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