GLOBAL HYPERGROWTH STARTUP LEVERAGES TECH PR

TO CHANGE THE NARRATIVE WITH TECH CONSUMERS

THE PR CHALLENGE

A creative global AI powered content creation and niche content app seeks to create awareness around product launches and existing properties to increase consumer awareness and increase brand value to enhance investment negotiations. Our nimble team works alongside this hypergrowth technology company to create a lasting impact.

THE PR SOLUTION

We conduct a thorough brand audit to identify key messages, over-arching themes, and storylines for both a consumer PR campaign and an investor PR campaign. We align brand messages with cultural overtones line gender, and equity alongside technology themes like AI, content creation, and global access that strike a chord with journalists.

We create on-brand digital assets and make recommendations to existing assets to support the messaging and develop stakeholder engaging campaigns to launch four product launches within 8 months and pen many thought leadership pieces that appear around the globe on some of the most trusted news outlets in the world.

Our media relations strategy develops general population topics along with pitches for niche interests such as gaming, entertainment, publishing, social media, and technology.

The consumer PR campaign aligns with monthly product launches, each with its own consumer persona and niche interests. We implement the campaigns with an emphasis on technology and entertainment media relations and we implement monthly owned media which aligns with campaigns and product launches.

PRODUCT LAUNCH PR STRATEGY

We develop campaigns with owned and earned media designed to increase awareness for consumers while creating interest with journalists.

TECH MEDIA RELATIONS

Our bespoke campaigns use the cross-over strengths of the brand and its global community to leverage media opportunities. We activate with multiple in-house spokespersons and key influencers.

OMNI CHANNEL STRATEGY

We recommend and implement an owned media strategy that complements business goals. We also review branding assets including the website and social media accounts, to unify the brand, eliminate consumer confusion with unified messaging.

EXECUTIVE THOUGHT LEADERSHIP

We deeply engage with executives and technologists to create a thought leadership campaign that advances key talking points in investor-friendly outlets.

THE KUDOS

“Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again.”
-Brand Executive

THE CRUSHING RESULTS

68 pieces of earned media

in global news outlets, not including press releases in 8 months

5.36 Billion

Global Audience Size

.00003

Cost per person reached

READY TO TALK?

GLOBAL HYPERGROWTH STARTUP LEVERAGES TECH PR

TO CHANGE THE NARRATIVE WITH TECH CONSUMERS

THE PR CHALLENGE

THE PR SOLUTION

Our media relations strategy develops general population topics along with pitches for niche interests such as gaming, entertainment, publishing, social media, and technology.

The consumer PR campaign aligns with monthly product launches, each with its own consumer persona and niche interests. We implement the campaigns with an emphasis on technology and entertainment media relations and we implement monthly owned media which aligns with campaigns and product launches.

PRODUCT LAUNCH PR STRATEGY

TECH MEDIA RELATIONS

OMNI CHANNEL STRATEGY

EXECUTIVE THOUGHT LEADERSHIP

“Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again.”
-Brand Executive

68 pieces of earned media

5.36 Billion

.00003

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

About Avaans Media

PR Resources

Applause

Alignments

GLOBAL HYPERGROWTH STARTUP LEVERAGES TECH PR

TO CHANGE THE NARRATIVE WITH TECH CONSUMERS

THE PR CHALLENGE

THE PR SOLUTION

Our media relations strategy develops general population topics along with pitches for niche interests such as gaming, entertainment, publishing, social media, and technology.

The consumer PR campaign aligns with monthly product launches, each with its own consumer persona and niche interests. We implement the campaigns with an emphasis on technology and entertainment media relations and we implement monthly owned media which aligns with campaigns and product launches.

PRODUCT LAUNCH PR STRATEGY

TECH MEDIA RELATIONS

OMNI CHANNEL STRATEGY

EXECUTIVE THOUGHT LEADERSHIP

“Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again.” -Brand Executive

68 pieces of earned media

5.36 Billion

.00003

Expertise in Bespoke PR

Targeted PR Services

PR Reports and Insights

About Avaans Media

PR Resources

Applause

Alignments

“Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts. I know we will work together again.”
-Brand Executive