One of the world’s best-known visitor destinations seeks to unify its global social media story-telling by providing agencies representing the destination in Europe, Asia, North America and Pacific regions with best practices, guidelines, processes, and procedures which reflect the global nature of its social media communications.
The organization also needs insights on tracking successful social media campaigns, both organic and paid with KPIs which can be easily reported to stakeholders.
Global social media crisis communication systems and processes are also needed.
At the same time, maximizing resources and merging brand paid social media budget.
Support development of social media KPIs, establish best practices, including user-generated content UGC policies and guidance regarding GDPR. We maintain communication with agencies in Hong Kong, China, New Zealand, Australia, UK, and Germany to ensure consistent on-brand storytelling in social media.
We also manage a global social ad campaign, with a sophisticated funnel, that reaches into 12 countries and is translated into 10 different languages or dialects.
From copy to images and video our international social media oversight ensures the brand story is consistent across languages and platforms including WeChat, Facebook, Instagram, Twitter.
We identify, evaluate and maintain organic and paid social media KPIs across 12 different global markets. We watch for shifts and changes and make recommendations to partner agencies and brand based on trends or shifts.
In addition to developing successful advertising campaigns, we developed a system and a process to manage multiple languages and cultural touch points across campaigns.
We help build systems and processes to implement crisis planning to agencies around the globe for social media distribution. Additionally, we create and establish guidelines for agencies for confident brand communication during periods of crisis for their location.
From crisis management to content and branding, our team develops guidelines and training for agencies around the globe. We also support the organization with recommendations on important changes including GDPR, FTC Influencer Guidelines, and User Generated Content (UGC)
Increase in social brand reach
Increase in social media brand engagement
Action rate on paid social website click campaigns.
Action rate on paid social video view campaigns
Overall action rate on paid social ad campaigns.