What does a consumer product PR agency do?

A consumer product PR agency builds brand visibility and credibility through earned media, product placements, and strategic communications targeted at consumers, retail buyers, and investors. At Avaans Media, every consumer product PR campaign starts with our proprietary Fingerprint PR Strategy — a data-driven process that identifies the right narrative, the right media, and the right timing for your brand's stage of growth. We work with CPG, consumer tech, DTC, natural products, health and wellness, and home goods brands from startup through IPO.

How is Avaans Media different from other consumer product PR agencies?

Avaans Media operates with a 100% executive-level team — meaning the people who design your strategy are the same people executing it. We also offer category exclusivity: we never work with your direct competitors. Our Fingerprint PR Strategy is proprietary and data-driven, built around your brand's specific growth goals. We're recognized as an Inc. Power Partner three consecutive years (2023, 2024, 2025) and as a Clutch Top Boutique PR Agency in Los Angeles. Our consumer product PR campaigns have been independently described as 'universally successful.'

What types of consumer brands does Avaans Media work with?

Avaans Media works with consumer product brands across CPG, consumer electronics, natural products, health and wellness, DTC, home goods, food and beverage, and beauty. We specialize in brands at pivotal growth stages — product launches, retail expansion, venture funding rounds, and pre-IPO positioning. We also have deep experience in regulated consumer categories including cannabis, hemp-derived wellness, and health tech.

How does PR help consumer brands attract investors or prepare for an IPO?

PR builds the third-party credibility that investors and acquirers look for when evaluating a consumer brand. Earned media coverage in national and trade publications creates a documented proof trail of market traction, consumer demand, and category authority. For venture-backed and pre-IPO consumer brands, Avaans Media builds both product-level visibility and investor-facing narrative simultaneously — so the brand looks credible to consumers and to capital markets at the same time.

Avaans Means Advantage. Claim Yours.

Consumer Product
PR Agency
Claim Your Authority

Consumer product brands don't need more activity. They need PR that moves the needle on revenue, retail, and reputation. We built two programs to do exactly that, and we never work with your competitors.

Get Your Assessment See Our Programs →

Thought Leadership Regulated Consumer E-Commerce Pre-IPO M/A Crisis Communications Product Launches Capital Raises CPG PR Health and Wellness PR Thought Leadership Regulated Consumer E-Commerce Pre-IPO M/A Crisis Communications Product Launches Capital Raises CPG PR Health and Wellness PR Thought Leadership Regulated Consumer E-Commerce Pre-IPO M/A Crisis Communications Product Launches Capital Raises CPG PR Health and Wellness PR

● Inc. Power Partner '23, '24, '25 ● Clutch Top Boutique PR — Los Angeles ● Independently Verified Client Reviews ● 100% Executive-Level Team ● Category Exclusivity — Always

Our Programs

PR Designed for Consumer Products.

Most PR firms make you pick between a short-term campaign and a long-term retainer. We built both, because the right program depends on where your brand is going, not a one-size-fits-all contract. Both programs include category exclusivity and 100% executive-level attention.

PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

✓ Guaranteed branded placement in national editorial
✓ AEO and LLM-optimized third-party product coverage
✓ Product review pitching to in-market, ready-to-buy audiences
✓ SEO support through inbound editorial links
✓ AI visibility reporting (Claude, Perplexity, Gemini)
✓ Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, a product launch, or a growth goal tied to a specific window. Consumer tech, beauty, food and beverage, home goods, gifts, and apparel.

Check Category Availability

Bespoke PR

Strategic PR for What's Next

Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

✓ Proprietary Fingerprint Strategy — bespoke to your brand
✓ Category dominance and market positioning
✓ M&A and IPO-ready visibility and narrative building
✓ Regulated industry expertise (cannabis, fintech, emerging tech)
✓ Investor and capital raise communications
✓ Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Start with a Fingerprint Strategy

Success Stories

PR With Impact.

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

PR Sprint

Goal: Product Launch + Sales Velocity

CPG Beverage Launch Sells Out Opening Weekend

A new CPG beverage launched with no existing media foundation and no traditional marketing budget behind it. Avaans tied the launch to an exclusive celebrity activation and drove 27 pieces of brand coverage in 8 weeks. 46% of placements included the brand name in the headline, compounding for search and AI discovery long after the Sprint closed.

99%

Increase in Brand Visibility

27

Coverage Pieces in 8 Weeks

8M

Audience Reach in 2 Months

Read Case Study →

PR Sprint

Goal: Search Authority + DTC Revenue Protection

DTC Home Goods Brand Out-Ranks Amazon and Wins a National Inc. Award

This brand chose not to sell on Amazon. But Amazon was scraping their brand search results and sending buyers to knockoffs. Avaans built a consistent earned media program that shifted search results back to owned and earned channels, added CEO thought leadership, and secured a national Inc. Magazine award.

167M

Unique Monthly Views

3

Earned Placements Per Month, Consistently

$0.0002

Cost Per Estimated Impression

Read Case Study →

PR Sprint

Goal: National Visibility + Broadcast Coverage

Everyday Home Gadget Lands in 30+ TV Markets and 41 Placements in 90 Days

Not a flashy product. The kind everyone could use but no one thinks to search for. No editorial relationships, no affiliate strategy, no content infrastructure. Avaans built all of it inside a single Sprint window and drove broadcast and print coverage across the country in 90 days.

41

Placements in 90 Days

Bespoke Authority Program

Goal: IPO Readiness + Consumer Credibility

Global Wellness CPG Brand Builds from Startup Through IPO

A hemp-based wellness brand needed to normalize a new product category, establish international credibility, and position for a successful public offering. Over three years, Avaans built the authority infrastructure that made it happen.

300%

IPO Stock Price Increase

10B+

Earned Media Impressions

200+

Press Placements Over 3 Years

Read Case Study →

Bespoke Authority Program

Goal: M&A Exit

Cannabis PR Positions Brand for Successful Acquisition

In a regulated category where most agencies won't go, Avaans built a narrative strategy that opened new markets and made this brand irresistible to acquirers. Tier-1 placements across business and trade media created the credibility that closed the deal.

Bespoke Authority Program

Goal: Marketplace Dominance + Narrative Control

Regulated CPG Retailer Becomes #1 Online Destination in Its Category

A publicly traded global company in a highly regulated consumer category needed to grow fast without a single narrative misstep. Avaans built the authority and narrative infrastructure that put them ahead of every competitor, including Amazon benchmarks.

93%

Share of Voice vs. Competitors

736M

Global Audience Reached

305

Brand Mentions in 8 Months

Read Case Study →

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds advantage.

⭐

Inc. Power Partner

2023, 2024, 2025 — Three Consecutive Years

🏆

Clutch Top Boutique PR

Los Angeles — Independently Verified Reviews

🎖️

PR Daily Media Relations Award

Honorable Mention — Award-Winning Campaigns

🔒

Category Exclusivity

We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Avaans Means Advantage

Ready to Claim
Your Narrative?

We work with a select number of clients at a time, and category exclusivity means once your slot is gone, it's gone. Find out which program is right for your brand.

Get Your Assessment

Selective by design · Limited availability

Some Media Outlets We Work With