Avaans Means Advantage. Claim Yours.

E-Commerce
PR AGENCY.

Consumer product brands don't need more activity. They need E-Commerce PR built for revenue, retail, and reputation. We built two programs to do exactly that, and we never work with your competitors.

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●  Inc. Power Partner '23, '24, '25 ●  Clutch Top Boutique PR — Los Angeles ●  Independently Verified Client Reviews ●  100% Executive-Level Team ●  Category Exclusivity — Always
E-Commerce DTC Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market E-Commerce DTC Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market E-Commerce DTC Pre-IPO Mergers and Acquisitions Regulated Industries Entrance to US Market

Who We Work With

Selective by Design.
Ambitious by Nature.

Every client gets our best thinking and full executive-level attention. That means we work with a limited number of brands at a time, and we never take on your competitors.

PR Sprints Consumer Product Brands
  • E-commerce and DTC consumer product brands with seasonal peaks
  • Consumer tech, gadgets, home goods, and gift-worthy products
  • Beauty, wellness, and personal care brands
  • Food, beverage, and specialty CPG brands
  • Regulated consumer products (cannabis, supplements, functional wellness)
  • Brands ready to handle a surge in orders and media attention
Bespoke PR High-Stakes Growth Companies
  • Consumer product companies pursuing M&A or acquisition positioning
  • Brands preparing for IPO or pre-IPO visibility
  • Companies seeking category dominance in their market
  • Regulated industries: cannabis, fintech, cleantech, emerging tech
  • PE and VC-backed brands navigating transformational milestones
  • Growth-stage companies where the next step is a capital event

Our Programs

PR Designed for E-Commerce Brands.

Most PR firms make you choose between a short-term campaign and a long-term retainer. We built both — because the right program depends on where your brand is going, not a one-size-fits-all contract. Both include category exclusivity and 100% executive-level attention.

PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

  • ✓  Guaranteed branded placement in national editorial
  • ✓  AEO and LLM-optimized third-party product coverage
  • ✓  Product review pitching to in-market, ready-to-buy audiences
  • ✓  SEO support through inbound editorial links
  • ✓  AI visibility reporting (Claude, Perplexity, Gemini)
  • ✓  Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, product launch or a growth goal tied to a specific window. Consumer tech, CPG, natural products, health and wellness, beauty, food and beverage, home goods, gifts.

Check Category Availability
Bespoke PR

Strategic PR for What's Next

Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

  • ✓  Proprietary Fingerprint Strategy — bespoke to your brand
  • ✓  Category dominance and market positioning
  • ✓  M&A and IPO-ready visibility and narrative building
  • ✓  Regulated industry expertise (cannabis, fintech, emerging tech)
  • ✓  Investor and capital raise communications
  • ✓  Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here

Why Public Relations. Why Now.

E-Commerce PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%
Better Conversion Than Ads

Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.

9X ROI
Media Value vs. Ad Spend

A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.

+20%
Lift on Paid Ad Performance

Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.

Meet Avaans Media

Executive-Led.
No Bait and Switch.

Founded by Tara Coomans in 2008, Avaans Media is a team of 100% executive-level PR professionals built for consumer product brands with something real to prove. Every engagement is led by senior talent. There's no bait-and-switch to a junior team once the contract is signed.

We created the PR Sprint program because twelve-month retainers weren't built for how consumer brands actually grow. Your biggest revenue opportunities happen in windows. So we built a program around those windows. And for brands navigating a bigger moment, our Bespoke PR program starts with our proprietary Fingerprint Strategy — because every brand's path to authority is as unique as a fingerprint.

We're client-forward and digitally savvy. We don't offer SEO, website services, or paid advertising. We do one thing exceptionally well: PR that builds advantage.

⭐
Inc. Power Partner
2023, 2024, 2025 — Three Consecutive Years
🏆
Clutch Top Boutique PR
Los Angeles — Independently Verified Reviews
🎖️
PR Daily Media Relations Award
Honorable Mention — Award-Winning Campaigns
🔒
Category Exclusivity
We never work with your competitors. Ever.

Founded 2008 · Los Angeles · Startup Through IPO

Success Stories

PR With Impact.

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

Bespoke PR
Goal: Successful IPO
Wellness Brand Built for an Oversubscribed IPO
Integrated media strategy that delivered immediate dividends before the IPO window opened.
300% increase in stock price on an oversubscribed IPO — 10B+ earned media impressions over 3 years.
Read Case Study →
Bespoke PR
Goal: Category Dominance
Regulated Industry Marketplace Dominance for Public Company
Omni-channel narrative placement built authority, awareness, and investor influence simultaneously.
93% share of voice vs. competitors — 305 brand mentions in global outlets in 8 months.
Read Case Study →
Bespoke PR
Goal: M&A Exit
Consumer PR Positions Brand for Successful Acquisition
Narrative strategy that opened new markets and made the brand irresistible to acquirers.
985M earned media reach in 6 months — 291% increase in competitive share of voice.
Read Case Study →
PR Sprints
Goal: Product Launch
CPG Product Launch PR Drives a Sell-Out Weekend
A focused PR Sprint turned a product launch into a sell-out event within the first weekend.
Read Case Study →
PR Sprints
Goal: #1 in Category
Making It Essential: A Homegoods Gadget
PR Sprint delivers 3X ROI.
Read Case Study →
PR Sprints
Goal: Brand Authority
Home Goods Brand Reclaims Search from Amazon Lookalikes
Category-defining DTC brand used PR to rebuild authority, dominate SERPs, and put the right product in front of the right buyers.
167M unique monthly views — 3 placements per month — $0.0002 cost per impression.
Read Case Study →

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  —  VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  —  CMO, Wellness Product, Regulated Industry

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

Avaans Means Advantage

Ready to Claim
Your Narrative?

We work with a select number of clients at a time, and category exclusivity means once your slot is gone, it's gone. Find out which program is right for your brand.

Get Your Assessment

Selective by design  ·  Limited availability  

Our Clients Have Been Featured In

Forbes Today Show SheKnows Engadget Rolling Stone Inc. Magazine

A Selection of Our E-Commerce PR Clients

GreenTech Environmental PR Elixinol CBD PR Haypp Group PR

PR Insights for Ambitious Consumer Brands

From the A-Team

Happy,Cool,African,American,consumer product founder,Guy,Teen,Boy,Model,Wearing,Pointing at media coverage on phone,

How PR Impacts Venture Funding for Consumer Brands

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Photo of a pretty young woman corsing her arms and smiling at the camera

How to Choose a PR Agency for a Regulated Consumer Brand

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