Consumer Tech PR · Los Angeles · Since 2008

Consumer Tech PR Agency
That Moves
Product

Wearables, smart home, and connected hardware brands come to us for coverage that drives launch-week sales, retail conversations, and investor confidence. Executive-led from strategy through placement.

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Inc. Power Partner PR Agency since 2023 Clutch Top Boutique PR, LA Executive-Led

Consumer Tech PR › Wearables › Smart Home › IoT Hardware › Connected Fitness › CES Coverage › Product Launch PR › Investor-Grade Credibility › Consumer Tech PR › Wearables › Smart Home › IoT Hardware › Connected Fitness › CES Coverage › Product Launch PR › Investor-Grade Credibility ›

Consumer Tech Results

5.36B Global Audience, 8 Months

150% Single-Day Sales Lift

25% Share of Voice Gained

3X ROI on One PR Sprint

Results from published Avaans Media client case studies. See the linked case studies below for full context.

What We Do

Consumer Tech PR Built For The Right Time

A consumer tech launch has a narrow window. Reviewers plan their gift guides and roundups months out, retail buyers watch coverage before they commit shelf space, and investors read the same headlines your customers do. Miss the window and the product ships into silence.

We work that window. Executive-led media relations, review-unit seeding, and a launch narrative built for the outlets your buyers actually read. No junior handoff, and no learning curve on your category.

CES and the January Media Window

CES sets the consumer tech news agenda for the first quarter. Reporters lock their coverage lists in December, which means the brands written about in January started pitching in the fall.

Sub-Sectors We Cover

Wearables

Smart Home Devices

IoT and Connected Hardware

Health Tech →

Consumer Electronics

Connected Fitness

AI-Powered Consumer Gadgets

Related capabilities: Product Launch PR · Venture Backed Startups · IPO and Pre-IPO PR · DTC PR · E-Commerce PR · Emerging Industries

Media Targets

Where Consumer Tech Buyers Actually Look

Our Clients Have Been Featured In

PR Sprints

90 Days of Launch Window Coverage

A fixed 90-day consumer tech campaign timed to your ship date or the January news cycle. Category exclusivity means your competitor cannot buy the same slot while you hold it.

✓ Consumer media relations through the buying season

✓ Category exclusivity locks out your competitors

✓ USA Today gadget listicle, 100,000 impressions committed

✓ Product seeding to 10 media influencers and freelance writers

✓ Claude, Perplexity, and Gemini AI visibility reporting

✓ Digital media kit and press release, written and sent

See Gadget PR Sprints →

Bespoke Authority

Twelve Months to Category Authority

For consumer tech brands heading into a funding round, a retail expansion, or an exit. It starts with a Fingerprint Strategy built from your data and your executive team, then runs on a 12-month commitment.

✓ Fingerprint Strategy built from your data, not a template

✓ Sustained media relations across multiple launch cycles

✓ Executive thought leadership and category positioning

✓ Investor-grade narrative for funding, retail, or exit

✓ Requires a dedicated marketing owner in-house

Explore Bespoke Authority →

Consumer Tech Case Studies

Consumer Electronics

Launch, Share of Voice, PE Exit

Consumer Electronics Brand

150% single-day sales increase, 25% share of voice gained, and a successful private equity exit.

Read Case Study →

Consumer Tech Platform

Global Scale, Venture Funding

Global Consumer Content Platform

5.36B global audience in 8 months across 68 placements, with four simultaneous product launches and venture funding secured.

Read Case Study →

PR Sprints

Gadget Launch ROI

Home Goods Gadget

3X ROI on a PR Sprint, with earned and sponsored placement across TV, influencers, and national publications.

Read Case Study →

Meet Avaans

The Agency Built for High-Stakes Launches

Most consumer tech brands hire an agency and get a team of coordinators who have never launched a product in the category. You end up teaching them your roadmap while the launch window closes on you.

Avaans Media has been executive-led since 2008. The senior people who build your strategy are the same people pitching your product. No junior handoff, and no account manager relaying your questions back to someone more experienced.

We take a small number of consumer tech clients at a time, with category exclusivity, so your competitor cannot hire us while we represent you.

About Avaans →

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Why Avaans

Years of Executive-Level Media Relationships

Founded 2008. The senior team does the actual work.

100%

Executive-Led Engagements

No junior handoff. Senior judgment from strategy through execution.

Inc. Power Partner PR Agency

Independently recognized in 2023, 2024, and 2025.

Clutch Top Boutique PR, Los Angeles

Independently verified client reviews.

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L., VP Marketing, B2B Tech and Consumer Electronics

"Our experience with Avaans Media was more than we could have asked for. Not only did you blow us away with results, we learned so much from your team of experts."

Brand Executive, Global Hypergrowth Content Platform

Limited Availability

Ready to Build
Investor-Grade Authority.

We work with a select number of consumer tech brands at a time. Category exclusivity means once your slot is filled, it is filled. Find out which program is right for your launch.

Get Your Assessment

Selective by design · Limited availability

PR Insights for Consumer Tech Brands

What We Are Watching in the Category

Launch timing, retail buyer psychology, and how AI answer engines decide which products get recommended. Written by the people running the campaigns.

All Articles →

Consumer Tech PR Agency
That Moves
Product