Avaans Means Authority. Claim Yours.

CPG Brand
PR Agency

Consumer product brands don't need more activity. They need PR with impact on revenue, retail, and reputation. As a boutique PR agency, we offer two ways to accomplish your goals by leveraging PR.

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Why Public Relations. Why Now.

PR With Measurable Business Outcomes.

Not a line item. Not an activity. A growth driver — for every stage of your brand.

10–50% Better Conversion Than Ads Nielsen, 2024
9X Media Value vs. Ad Spend Typical 90-day PR Sprint
+20% Lift on Paid Ad Performance Earned media halo effect
167M Monthly Views, One Client Wired, Forbes, 30+ TV markets

Our Programs

PR Designed for Consumer Products.

We do things differently. Consumer brands need flexibility. We built our service offerings based on what you need now — because the right program depends on where your brand is going. Both include category exclusivity and 100% executive-level attention.

PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

  • ✓  Guaranteed branded placement in national editorial
  • ✓  AEO and LLM-optimized third-party product coverage
  • ✓  Product review pitching to in-market, ready-to-buy audiences
  • ✓  SEO support through inbound editorial links
  • ✓  AI visibility reporting (Claude, Perplexity, Gemini)
  • ✓  Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, product launch or a growth goal tied to a specific window. Consumer tech, CPG, natural products, health and wellness, beauty, food and beverage, home goods, gifts.

Check Category Availability
Bespoke PR

Strategic PR for What's Next

PR for emerging Industries, regulated brands & growth-stage companies. Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

  • ✓  Proprietary Fingerprint Strategy — bespoke to your brand
  • ✓  Category dominance and market positioning
  • ✓  M&A and IPO-ready visibility and narrative building
  • ✓  Regulated industry expertise (cannabis, fintech, emerging tech)
  • ✓  Investor and capital raise communications
  • ✓  Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here
PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

  • ✓  Guaranteed branded placement in national editorial
  • ✓  AEO and LLM-optimized third-party product coverage
  • ✓  Product review pitching to in-market, ready-to-buy audiences
  • ✓  SEO support through inbound editorial links
  • ✓  AI visibility reporting (Claude, Perplexity, Gemini)
  • ✓  Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, product launch or a growth goal tied to a specific window. Consumer tech, CPG, natural products, health and wellness, beauty, food and beverage, home goods, gifts.

Check Category Availability
Bespoke PR

Strategic PR for What's Next

Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

  • ✓  Proprietary Fingerprint Strategy — bespoke to your brand
  • ✓  Category dominance and market positioning
  • ✓  M&A and IPO-ready visibility and narrative building
  • ✓  Regulated industry expertise (cannabis, fintech, emerging tech)
  • ✓  Investor and capital raise communications
  • ✓  Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here

Proof of Work

PR With Impact.

All Case Studies ›

From sell-out product launches to oversubscribed IPOs. Here's what it looks like when PR is treated as a growth strategy, not a line item.

PR Sprint
Goal: Product Launch + Sales Velocity
CPG Beverage Launch Sells Out Opening Weekend
A new CPG beverage launched with no existing media foundation and no traditional marketing budget behind it. Avaans tied the launch to an exclusive celebrity activation and drove 27 pieces of brand coverage in 8 weeks. 46% of placements included the brand name in the headline, compounding for search and AI discovery long after the Sprint closed.
99%
Increase in Brand Visibility
27
Coverage Pieces in 8 Weeks
8M
Audience Reach in 2 Months
Read Case Study →
PR Sprint
Goal: Search Authority + DTC Revenue Protection
DTC Home Goods Brand Out-Ranks Amazon and Wins a National Inc. Award
This brand chose not to sell on Amazon. But Amazon was scraping their brand search results and sending buyers to knockoffs. Avaans built a consistent earned media program that shifted search results back to owned and earned channels, added CEO thought leadership, and secured a national Inc. Magazine award.
167M
Unique Monthly Views
3
Earned Placements Per Month, Consistently
$0.0002
Cost Per Estimated Impression
Read Case Study →
PR Sprint
Goal: National Visibility + Broadcast Coverage
Everyday Home Gadget Lands in 30+ TV Markets and 41 Placements in 90 Days
Not a flashy product. The kind everyone could use but no one thinks to search for. No editorial relationships, no affiliate strategy, no content infrastructure. Avaans built all of it inside a single Sprint window and drove broadcast and print coverage across the country in 90 days.
41
Placements in 90 Days
30+
TV Markets Reached
90
Days. That's It.
Read Case Study →
Bespoke Authority Program
Goal: IPO Readiness + Consumer Credibility
Global Wellness CPG Brand Builds from Startup Through IPO
A hemp-based wellness brand needed to normalize a new product category, establish international credibility, and position for a successful public offering. Over three years, Avaans built the authority infrastructure that made it happen.
300%
IPO Stock Price Increase
10B+
Earned Media Impressions
200+
Press Placements Over 3 Years
Bespoke Authority Program
Goal: Marketplace Dominance + Narrative Control
Regulated CPG Retailer Becomes #1 Online Destination in Its Category
A publicly traded global company in a highly regulated consumer category needed to grow fast without a single narrative misstep. Avaans built the authority and narrative infrastructure that put them ahead of every competitor — including Amazon benchmarks.
93%
Share of Voice vs. Competitors
736M
Global Audience Reached
305
Brand Mentions in 8 Months
Read Case Study →
Bespoke Authority Program
Goal: Category Creation + Retail Expansion
Consumer Wellness Product Redefines Its Category and Triples DTC Sales
An unknown wellness brand with an untested product — and no paid media budget — needed to break into competitive drug store retail and grow Amazon sales. Avaans built the earned media foundation from zero.
434M
Audience Reach in 6 Months
99%
Increase in Brand Visibility
3x
DTC Product Sales
Read Case Study →

Why Public Relations. Why Now.

PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%
Better Conversion Than Ads

Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.

9X ROI
Media Value vs. Ad Spend

A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.

+20%
Lift on Paid Ad Performance

Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  —  VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  —  CMO, Wellness Product, Regulated Industry

Some Media Outlets We Work With

PopSugar SheKnows Engadget Today Show Shape Magazine BuzzFeed USA Today Wired Popular Mechanics

Avaans Means Advantage

Ready to Claim
Your Narrative?

We work with a select number of clients at a time, and category exclusivity means once your slot is gone, it's gone. Find out which program is right for your brand.

Get Your Assessment

Selective by design  ·  Limited availability