Product Launches

PR for
Product Launches

Consumer product brands don't need more activity. They need PR with impact on revenue, retail, and reputation. Talk to us about your product launch. We're a boutique PR firm who uses data to drive successful launches. Big enough to be connected. Small enough to care.

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Inc. Power Partner '23, '24, '25 Clutch Top Boutique PR — Los Angeles Independently Verified Client Reviews 100% Executive-Level Team Category Exclusivity — Always
Consumer Product PR Consumer Platform PR E-Commerce Capital Raises Thought Leadership Crisis Communications Product Launches Consumer Product PR Consumer Platform PR E-Commerce Capital Raises Thought Leadership Crisis Communications Product Launches Consumer Product PR Consumer Platform PR E-Commerce Capital Raises Thought Leadership Crisis Communications Product Launches

Our Programs

PR Designed for Consumer Products.

Most PR firms make you choose between a short-term campaign and a long-term retainer. We built both — because the right program depends on where your brand is going, not a one-size-fits-all contract. Both include category exclusivity and 100% executive-level attention.

PR Sprints

Seasonal Product PR

High-impact, 90-day campaigns timed to your peak buying season. Guaranteed branded placement. No long commitment.

  • ✓  Guaranteed branded placement in national editorial
  • ✓  AEO and LLM-optimized third-party product coverage
  • ✓  Product review pitching to in-market, ready-to-buy audiences
  • ✓  SEO support through inbound editorial links
  • ✓  AI visibility reporting (Claude, Perplexity, Gemini)
  • ✓  Category exclusivity — your competitors are locked out

Best When

You have a seasonal peak, product launch or a growth goal tied to a specific window. Consumer tech, CPG, natural products, health and wellness, beauty, food and beverage, home goods, gifts.

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Bespoke PR

Strategic PR for What's Next

Custom Fingerprint Strategy. Long-term positioning. Built for brands navigating high-stakes growth moments.

  • ✓  Proprietary Fingerprint Strategy — bespoke to your brand
  • ✓  Category dominance and market positioning
  • ✓  M&A and IPO-ready visibility and narrative building
  • ✓  Regulated industry expertise (cannabis, fintech, emerging tech)
  • ✓  Investor and capital raise communications
  • ✓  Executive Thought Leadership and media presence

Best When

You need long-term credibility, funding momentum, or are preparing for IPO, M&A, or retail expansion. We accept a limited number of new clients per quarter.

Pre-IPO, M&A, Regulatory Consumer Products? Start Here

Product Launch  ·  Consumer Products & CPG

Bespoke Authority
Goal: Consumer Community Launch
Consumer Tech Startup
Built an engaged parent community around the product before launch. Generated real-time UX and messaging feedback at scale while driving early adoption and brand awareness.
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Bespoke Authority
Goal: Crisis + Launch
Cannabis Dispensary Launch
Launch protected under regulatory fire. 408M national reach. 50% of coverage included brand name in headline. 1M+ influencer views.
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Bespoke Authority
Goal: #1 in Category
Consumer Wellness CPG
Redefined the category in consumers' eyes. Became the #1 brand association in their wellness segment by making the product part of daily consumer life.
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Bespoke Authority
Goal: Market Dominance
Regulated E-Commerce Brand
#1 online destination in niche. 93% share of voice vs. competitors. 736M audience reached. 305 placements in 8 months.
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Why Public Relations. Why Now.

PR Is No Longer Optional.
It's Algorithmic.

AI-powered search and LLMs now surface product recommendations directly in results. If there's no third-party editorial coverage training those systems, you don't exist in the channel that's replacing traditional discovery for both consumers and investors.

10–50%
Better Conversion Than Ads

Earned Media converts 10–50% better than advertising. Consumers trust editorial in ways they don't trust paid placements. Nielsen, 2024.

9X ROI
Media Value vs. Ad Spend

A 90-day PR Sprint typically delivers 9X ROI — and coverage keeps working long after the campaign ends.

+20%
Lift on Paid Ad Performance

Consumers who've seen editorial coverage convert at higher rates on your paid ads. Earned Media makes every channel work harder.

Product Launches PR For when your product launch is high-stakes.

Get Your Assessment

"Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner."

Kristen L.  —  VP Marketing, B2B Tech & Consumer Electronics

"Nearly solely responsible for our PR campaigns... the campaigns were universally successful, providing significant and measurable growth. Comes with my highest recommendation."

Chris H.  —  CMO, Wellness Product, Regulated Industry

"I was impressed with their energy and enthusiasm for our brand and our success…"

George P. — CEO, Homegoods & Consumer Products

"Exactly what we were looking for in PR representation…smart, tough, persistent, and well connected. Consistently able to pitch us to the right outlets at the right times to get the coverage we were hoping for. I would highly recommend Avaans Media and would happily work with them again in the future."

Ryan H. — B2C Consumer Product & Regulated Industry

Avaans Means Advantage

Ready to Claim
Your Narrative?

Product launches that change reputations. Find out which program is right for your brand.

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Selective by design  ·  Limited availability  

From the Avaans Team

PR thinking for brands that are going somewhere.

Insights on consumer PR, regulated industries, and the strategies behind brand authority.

PR Insights & Special Reports

What the best consumer brand marketers are reading.

Does Thought Leadership for Consumer Products Matter?

How PR Impacts Venture Funding for Consumer Brands

How to Choose a PR Agency for a Regulated Consumer Brand

Browse all PR Insights & Special Reports →

Podcast

The A-Team: PR Insights for Tomorrow's Brands

PR strategy, media trends, and brand authority — for consumer brand marketers and operators who want to stay ahead. New episodes on Apple Podcasts.

Listen on Apple Podcasts →