Boutique PR Agency  ·  Los Angeles  ·  Since 2008

PR That Scales to Your Strategy

Some brands need a 90-day burst of consumer coverage. Others need credibility that compounds over 12 months. We built two programs so you never have to compromise on either.

Inc. Power Partner 3x Executive-Level Team Category Exclusivity Results-Oriented
90-Day Campaigns › Guaranteed Branded Placement › AI Visibility Reporting › Executive Team Does the Work › Category Exclusivity › Regulated Brand Specialists › 12-Month Authority Programs › No Junior Teams › 90-Day Campaigns › Guaranteed Branded Placement › AI Visibility Reporting › Executive Team Does the Work › Category Exclusivity › Regulated Brand Specialists › 12-Month Authority Programs › No Junior Teams ›

01

Your Stage Drives the Strategy

Where you are in your growth curve determines what PR can actually do for you. We start there, not with a rate card.

02

Outcomes Over Activity

We don't sell hours or coverage counts. We sell what the coverage builds: brand equity, credibility, and visibility that holds value long after the campaign ends.

03

Selective by Design

Category exclusivity means your competitors can't buy the same program. That's not a limitation. It's the point.

Our Pricing Philosophy

We Meet You Where You Are. And Where You Need to Go.

PR pricing that makes sense starts with one question: what does your brand need to accomplish in the next 90 days, the next year, or before your next funding round?

Some brands need a defined window of high-impact consumer coverage. Others need credibility that compounds over time, the kind investors and acquirers actually notice. We built two programs because those are genuinely different problems, and solving them the same way doesn't work.

What stays consistent across both: an executive-level team, category exclusivity, and PR that's built around where you're going, not where you've been.

PR Sprints

90-Day Consumer PR Campaigns

For brands that need real coverage in a defined window. Seasonal, high-impact, with a guaranteed branded placement and 100K impressions built in to every program.

✓ Guaranteed branded placement + 100K impressions
✓ Category exclusivity for your product segment
✓ AI visibility reporting across Claude, Perplexity, and Gemini
✓ Executive-level team on every campaign
✓ 90-day commitment. No long-term contract required.
Learn About PR Sprints →
Bespoke Authority Program

ROI-Based Authority Programs

For regulated, growth-stage, or M&A-track brands that need credibility to compound. A 12-month strategic program built around investor-grade visibility that works as a business asset.

✓ Fingerprint Strategy: your positioning built from the ground up
✓ Four-phase authority program: credibility, visibility, growth
✓ Investor-grade visibility for funding, M&A, and IPO readiness
✓ Category exclusivity across the full engagement
✓ Requires a dedicated marketing or PR owner in-house
Learn About Bespoke Authority →
PR Sprints

A Sprint Is Right for You If...

› You have a product launch, seasonal push, or retail milestone coming up
› You want real consumer media coverage without a 12-month retainer
› You need coverage that shows up in search, AI platforms, and gift guides
› You're testing PR before committing to a longer program
› Your category is regulated and you need a team that already understands the constraints
Bespoke Authority Program

Bespoke Authority Is Right for You If...

› You're in a regulated category where one wrong media story creates real liability
› You're approaching a funding round, acquisition, or IPO and need credibility that holds up to scrutiny
› You have a dedicated marketing or PR owner in-house who can own the relationship
› You need PR to function as a compounding business asset, not a one-time campaign
› You're ready to commit 12 months to building authority that investors and partners can verify

Avaans Means Advantage

Ready to Discuss
Your Ambitions?

Find out which program we recommend for you and discuss pricing.

Get Your ROI Assessment

 Category Exclusivity ·  Limited availability  

PR Insights

What Smart Brands Know About Hiring for PR

The brands that get the most from PR start with a clear understanding of what it can, and can't, do. Start here.

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