Product PR for Holiday Gift Guides
Whether your product is beloved or brand new, it will benefit from PR during elevated buying seasons. Yet, not all consumer brands want long-term contracts. That’s exactly why we’re reinventing PR with our Sprint Packages – Product PR for Holiday Gift Guides.
These PR sprints are a consumer brand’s dream: consistent press coverage during key buying seasons without long-term PR contracts.
We’re breaking all the rules with these packages, and we’re doing it so it’s easy for consumer brands get the coverage they need to grow their brand without long-term contracts.
Our product PR for holiday gift guide sprint packages includes our extremely successful history of placing consumer products in lifestyle publications as diverse as Rolling Stone, Self, Popular Science, Engadget, and even the Today Show.
FAQ:
What are the Product PR Sprints?
They’re special because they offer micro contracts alongside competitive pricing to give DTC and CPG brands a competitive advantage during the most important consumer buying seasons.
When are the Sprint Seasons?
Our DTC and CPG sprints center around two key buying seasons: holiday (Halloween, Thanksgiving, Black Friday, Cyber Monday) and spring (Easter/Passover/Ramadan, 420, Easter, Mother’s Day, Father’s Day, Pride), with even shorter add-on sprints for mid-winter (New Year’s Eve, Valentine’s Day) and mid-summer (4th of July, Back to School, Pool/Beach Season).
What’s Included in Product PR Sprints?
We will pitch an unlimited number of products to an unlimited number of lifestyle and consumer magazines that your target customers are reading.
Who Should Use PR Sprints?
Product PR sprints are designed for consumer product PR – be that CPG, beauty, or even fashion or home furnishings – in either or both DTC or retail. Some brands use PR sprints for product launches. some use it to augment seasonal marketing efforts, and some start-up consumer brands use it as their first foray into PR.
These packages are easy for you to implement and give you the lasting results that come from your product appearing in media outlets your customers are reading! The added benefits are countless: SEO, visibility to investors, and best of all – coverage that never goes away. And you can maximize these PR wins with our simple recommendations.
Editors and journalists plan content months in advance (yes, even in the digital world), so it’s never too early to plan for your most important buying seasons.
Request More Information on Product PR Sprints Here
