cannabis tradeshow and conference

PR RESOURCES

b-corp public relations

PR WITH PURPOSE


In today’s cancel culture world, navigating purpose-driven initiatives or social impact programs takes a deft and emotionally intelligent touch.

That’s where we come in: we build brand value and communities from the inside out.

We’re a modern digitally forward agency that combines emotional intelligence with strategy and data to enhance reputations and credibility. We’re a team of big thinkers with an eye for detail. We dive straight into your purpose to find the connective tissue your clients or customers respond to. We’re fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service brands in our dynamic times.

PURPOSE DRIVEN AND SOCIAL IMPACT PR WITH HEART

A SELECTION OF OUR PURPOSE DRIVEN AND SOCIAL IMPACT PR RESULTS

OUR SOCIAL IMPACT, B-CORP AND PURPOSE-DRIVEN PR INSIGHTS

b-corp public relations
PR Insights from the Eaze Cannabis Report

The 3 Most Surprising PR Insights from the Eaze Cannabis Report

[3 minute reading time]
For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands. As a delivery service, Eaze can pick up on some fascinating stats from a year that was (hopefully) like none other. Unsurprisingly to those in the industry, high anxiety levels fueled cannabis consumption to new heights in 2020; order volume was up by 15% on the Eaze platform even though dispensaries are considered essential businesses in many states, including California, which is 2X the combined size of the four states (AZ, JN, MT, MD) that legalized in 2020. The question is always “will this be the same or better in 2021?” While stats from years past are always fascinating, especially if they are an anomaly, when we looked at it, we see important PR insights from the Eaze Cannabis Report.

 

#1 Vapes Held Their Own Across All Ages

Even after the 2019 vape crisis, cannabis users continued to choose vapes consistently. While edibles were the #1 category of 2020, for GenZ they remained first choice. Apparently, GenZ isn’t concerned in the slightest about the vapes and continues to trust that cannabis brands will continue to earn their trust. Vapes were second only to edibles for Millenials and GenX. These two generations are very familiar with vapes, so there’s no surprise there and plenty of vape brands squarely target these demographics.

Boomers also chose vapes, they came third behind edibles and flower. Perhaps because of the covid-lung concerns, Boomer vape purchases declined in 2020, but vapes still outperformed topicals and prerolls for Boomers, which is fascinating given their appeal to the age group. The fact that Boomers choose flower second only to edibles isn’t much of a surprise considering the nostalgia that flower holds for that generation. If you’re a flower company, that’s definitely something to tap into in your cannabis public relations, branding, and advertising. PR Insights from the Eaze Cannabis Report offer cannabis brands important opportunities for 2021 too.

 

#2 Purpose Driven Cannabis Brands See Big Gains

Within cannabis, the number #1 purpose-driven theme is social equity, which has been important since legalization started. 2020 heightened social equity awareness for all consumers and cannabis buyers especially responded. According to Eaze, 9.5% of all customers bought social equity brands. What’s surprising in the cannabis stats for cannabis brands is customers over 30 were more likely purchase from social equity brands than younger customers. Men, in particular, were more likely to buy from social equity brands than women. These two statistics are surprising because they aren’t consistent with typical purpose-driven brand buyers   which typically skew female and younger.

 

#3 420 NOT the Biggest Cannabis Holiday in 2020

Green Wednesday, the Wednesday before Thanksgiving topped the purchase charts in 2020, up from second place in 2019. What’s also interesting is the other big seller nights: last night of Hanukkah, New Year’s Eve and Christmas Eve. None of these last 4 “cannabis holidays even broke into the top 5 in 2019, so their appearance provides overlooked cannabis public relations and advertising opportunities in 2021. Be on the lookout for other lifestyle holidays your customers might pair with cannabis because 2021 will continue to be disruptive in terms of large-scale events and large gatherings which typically dominated big sales days outside of 420 in previous years. The 2020 cannabis brand insights report by Eaze lists some outstanding examples of big sales days driven by current events or lifestyle.

Overall, like others, we expect 2021 to be a very good year for cannabis sales, but since consumer habits are changing, it will be ever more important for cannabis brands to watch their own data closely so they can engage and expect their customers’ next move.

Download the entire Eaze report for yourself here. 

 

This article originally appeared on our sister site Primo PR

commercial drone PR case studies

DRONE UAV PR WITH PURPOSE


No matter your objectives, deep client loyalty, investor attention, or brand awareness, drone public relations is the most effective tool to build trust and awareness in the industry.

We’re a modern digitally forward agency that combines emotional intelligence with strategy and data to enhance reputations and credibility. From startup to IPO, we build brand value. We’re a team of big thinkers with an eye for detail. We dive straight into your purpose to find the connective tissue your clients or customers respond to. We’re fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service the needs of dynamic industries like the drone industry.

DRONE PR AS NIMBLE AS A DRONE


From the FAA regulations to consumer education to manufacturing and assembly, the drone industry is fast-paced and poised for aggressive growth for both privately held and publicly held drone companies.

With deep experience in emerging technologies including commercial drones, Avaans PR is poised to move with the drone industry from startup through IPO. We’re constantly monitoring the industry so we’re immediately ready and up to speed on how we can support our drone industry clients with effective and modern public relations strategies.

PR | Social Media for Purpose Driven Brands

CANNABIS PR WITH PURPOSE


No matter your objectives, deep client loyalty, investor attention or brand awareness, cannabis public relations is the most effective tool to build trust and awareness in the industry.

We’re a modern digitally forward agency that combines emotional intelligence with strategy and data to enhance reputations and credibility. From startup to IPO, we build brand value. We’re a team of big thinkers with an eye for detail. We dive straight into your purpose to find the connective tissue your clients or customers respond to. We’re fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service the needs of growing businesses.

A SELECTION OF OUR CANNABIS PR CLIENT BRANDS

CBD Public Relations
Binske Cannabis Public Relations
ClubM Cannabis Subscription Public Relations

OUR CANNABIS PR RESULTS

CANNABIS PR INSIGHTS

cannabis tradeshow and conference
PR | Social Media for Purpose Driven Brands
Lifestyle PR Agency Los Angeles

A STATEWIDE BRAND RECEIVES NATIONAL EXPOSURE & INVESTOR ATTENTION

THE PR CHALLENGE

To create national exposure and redefine cannabis use for a California-based luxury cannabis subscription box to attract investors and brand recognition.

THE PR KUDOS

“Nearly solely responsible for the development and implementation of our public relations campaigns, offerings and promotions, and media management…an excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, the  campaigns were universally successful, providing significant and measurable growth…comes with my highest recommendation.”


Chris H.,
Co-Founder/CEO

THE SOLUTION

Engage lifestyle, startup, and business journalists on a weekly basis with timely, newsworthy storylines, tied in with announcements, conferences, and media calendars. Increase exposure through on-site activations at tradeshows and events. Ensure effective media monitoring for partnership opportunities and competition.

CELEBRITY WHISPER CAMPAIGN


Our A-List Celebrity whisper campaign secured several paying A-list subscribers. As the word got around in celebrity circles, the word-of-mouth ROI was clear.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT


Activate media calendars with personalized review opportunities for selected journalists quarterly, which increased journalistic coverage as well as word of mouth.

EXECUTIVE PR and BRANDING


Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.

WORD OF MOUTH CONFERENCE & TRADESHOW ACTIVATIONS


Ensure on-site coverage with journalists through activations of on-site journalists and sponsorships through engaging experiences and access.

PRESS-WORTHY COLLABORATIONS


We conceptualized annual holiday limited edition offerings which enabled never-before collaborations and national press.

THE PR RESULTS

300% Growth


In website traffic from media sources.

200% revenue growth


For 2 years the revenue growth was sky rocketing.

 $750K in earned media annually


From national and California-based lifestyle outlets with an average of 2-3 placements per month.

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