Posts

4 Reasons Why PR Boosts Marketing Results

4 Reasons Why PR Boosts Marketing Results   [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often overlook PR as part of their marketing strategy. That’s a shame because one thing you’ll notice about any top-level […]

5 GenZ Insights CMOs Need to Know

5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make up 25% percent of the population. GenZ is here and CMOs will need to […]

Why Social Media and Your PR Must Work Together

Why Social Media and Your PR Must Work Together [5 minute read] Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote their products, and gain exposure to their key demographic. If that sounds a lot like […]

5 PR Trends CMOs Need to Watch in 2021

5 PR Trends CMOs Need to Watch for 2021 [6 minute reading time] There’s no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO’s love us because we know consumer trends impact where our […]

Why Brand Values Matter to Consumers, Now More Than Ever

Why Brand Values Matter to Consumers, Now More Than Ever The proof is in the numbers It’s more and more competitive to capture consumer attention, that’s why brand values matter to consumers more than ever. It’s getting harder and harder for brands to create positive impressions in the minds of consumers. Negative impressions tend to […]

Building Trust with PR in a Volatile Environment

Building trust with PR is what tomorrow’s leading companies are doing today. Trust is a truly earned currency. There’s no fast tracking it and it’s easier to gain than it is to get back, so trust is a cherished and worthy asset for any company with ambitions. It’s essential for companies to build trust with […]