Posts

4 Reasons Why PR Boosts Marketing Results

4 Reasons Why PR Boosts Marketing Results   [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often overlook PR as part of their marketing strategy. That’s a shame because one thing you’ll notice about any top-level […]

Building Trust with PR in a Volatile Environment

Building trust with PR is what tomorrow’s leading companies are doing today. Trust is a truly earned currency. There’s no fast tracking it and it’s easier to gain than it is to get back, so trust is a cherished and worthy asset for any company with ambitions. It’s essential for companies to build trust with […]

11 Twitter Accounts Every Cannabis CEO Should Follow

Cannabis CEOs have challenging jobs. You’re in the fast-moving cannabis business, so you’re also in the business of understanding trends and our industry. For that reason, we put together a shortlist of our favorite cannabis Twitter accounts, tailored for the time-constrained cannabis CEO and C-suite. Twitter is an extremely useful listening tool, so we’ve curated […]

6 Ways to Thrive During a Cannabis Correction Without Additional Costs

6 Free Ways To Maximize Brand Value During a Cannabis Industry Correction Now is the time to maximize brand value with things that don’t cost extra. You’ve seen the headlines, the cannabis industry is experiencing its first correction. Consolidations abound. Business closures are making headlines. Capital markets are all but frozen to anyone besides the […]

Capitalizing on the Trend of Celebrity Cannabis CEOs

So you want to make your CEO the star? It’s a growing trend and there’s still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From investment opportunities to increased brand value, to policy influence locally […]

5 Tips To Secure Executive Speaking Engagements

There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your  PR and marketing plan includes pitching trade show organizers, it’s never too early to get your house in order. Every conference opens calls for speakers differently and every conference accepts pitches differently, but […]